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ENTREPRENEURSHIP AND BUSINESS BASICS

ERT425 2 Credits L:0 T:0 P:3 Speciality

This course provides an understanding of entrepreneurship and its industry implications. Students will learn to measure environmental factors for business ideas, structure the product development process, and formulate business plan components and strategies.

Study Units

Unit 1

Introduction to Entrepreneurship

Unit 2

Business Opportunity

Unit 3

Components of a Business Plan

Unit 4

Idea generation using AI

Unit 5

Market launch through social media

Continuous Assessment

2 components

Presentation - Group 1 50%

The student will work in a group of comfortable size (3 to 5 students per group) and perform business environment analysis (macro and micro factors) for business opportunity identification. They need to pick a product or service and make a detailed presentation on the environment scanning (macro and micro factors), need assessment, resource assessment and further will prepare market and operation plan for the identified business idea

Week 2 / 5

Rubric
Environment scanning: 10 Marks, Need assessment: 2 marks, Resource assessment: 3Marks, Proposed Solution/Business Idea- 5 Marks, Marketing Plan- 5 Marks, Operations plan- 5 Marks

Presentation - Group 2 50%

Group of students will create a business plan by approving the idea from the course instructor. Business plan will be presented in the form of power point presentation in front of class and must include financial, human resource plan. The group will also develop social media pages and prepare suitable content for their social media pages.

Week 9 / 11

Rubric
Business Objectives- 5 Marks, Financial Plan- 8 Marks, Human resource plan-7 Marks, Social Media Pages -10 Marks

Exams & Practice

End Term Examination

Final semester comprehensive evaluation

50%

Type: Practical

Coming Soon

ERT425 - FAQs

How many units are in ERT425?

ERT425 has 5 units. Each unit includes detailed notes and MCQ practice questions.

What exam resources are available for ERT425?

Unit-wise notes and MCQ practice are available. Exam resources coming soon.

How to prepare for ERT425 exams?

Study each unit's notes thoroughly, practice MCQs to test understanding, and attempt mock tests before exams. Focus on important topics and previous year questions.