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MKT201 — Principles Of Marketing

Practice

Course Overview

MKT201 4 Credits L:3 T:1 P:0
Download Syllabus

This course introduces marketing concepts, marketing environments, consumer behaviour, market segmentation, targeting, positioning, and marketing mix decisions. It also covers integrated marketing communication, customer relationship management, distribution, sustainable marketing, digital marketing, and applications of artificial intelligence in marketing.

Study Units

Unit 1

An Overview of Marketing

Notes MCQ Subjective
Unit 2

Marketing research and Consumer behaviour

Notes MCQ Subjective
Unit 3

Creating value

Notes MCQ Subjective
Unit 4

Communicating Value

Notes MCQ Subjective
Unit 5

Delivering Customer Value and Sustainable Growth

Notes MCQ Subjective
Unit 6

AI and digital marketing

Notes MCQ Subjective

Continuous Assessment

3 components

Best 2 of 3 CAs will be considered for evaluation.
Project 1 50%

Working in groups of five, students will identify an unbranded or minimally branded product from local markets and transform it into a marketable brand by applying the concepts of market research, consumer behaviour, STP, branding, and the marketing mix. The target is 10,000 rupees in a group of 5. Marks include Revenue Generation - 40 and Report - 20.

Week 2 / 15

Rubric
To apply the fundamental principles of marketing by identifying an unbranded product, developing a customer-oriented brand, designing an effective marketing strategy, and validating it through sales.

Project 2 50%

Working in groups of five, students will identify an unbranded or minimally branded product from local markets and transform it into a marketable brand by applying the concepts of market research, consumer behaviour, STP, branding, and the marketing mix. The target is 10,000 rupees in a group of 5. Marks include Revenue Generation - 40 and Report - 20.

Week 2 / 15

Rubric
To apply the fundamental principles of marketing by identifying an unbranded product, developing a customer-oriented brand, designing an effective marketing strategy, and validating it through sales.

Project 3 50%

Academic Task 3 is applicable to students who could not appear for CA1 and CA2. Working in groups of five, students will identify an unbranded or minimally branded product from local markets and transform it into a marketable brand by applying the concepts of market research, consumer behaviour, STP, branding, and the marketing mix. The target is 5,000 rupees in a group of 5. Marks include Revenue Generation - 20 and Report - 10.

Week 8 / 15

Rubric
To apply the fundamental principles of marketing by identifying an unbranded product, developing a customer-oriented brand, designing an effective marketing strategy, and validating it through sales.

Exams & Practice

Mid Term Examination

Mid-semester comprehensive evaluation

20%

End Term Examination

Final semester comprehensive evaluation

50%

Type: Examination

MKT201 - FAQs

How many units are in MKT201?

MKT201 has 6 units. Each unit includes detailed notes and MCQ practice questions.

What exam resources are available for MKT201?

Unit-wise notes and MCQ practice are available. Exam resources coming soon.

How to prepare for MKT201 exams?

Study each unit's notes thoroughly, practice MCQs to test understanding, and attempt mock tests before exams. Focus on important topics and previous year questions.