Home / Semester 6 / MKT905

SEARCH ENGINE OPTIMIZATION

MKT905 3 Credits L:3 T:0 P:0 Open Minor

This course covers search behavior, intent patterns, and advanced keyword research strategies for content creation and optimization. Students will learn to develop focused search engine marketing campaigns and analyze digital campaign performance.

Study Units

Unit 1

Introduction to Search Engine Optimization

Unit 2

Keyword research

Unit 3

Content marketing and internal linking

Unit 4

Optimizing the foundations

Unit 5

Conversion and Analytics

Unit 6

SEO campaigns

Continuous Assessment

1 component

NA 0%

NA

Week NA

Exams & Practice

Mid Term Examination

Mid-semester comprehensive evaluation

20%
Coming Soon

End Term Examination

Final semester comprehensive evaluation

50%

Type: Examination

Coming Soon

MKT905 - FAQs

How many units are in MKT905?

MKT905 has 6 units. Each unit includes detailed notes and MCQ practice questions.

What exam resources are available for MKT905?

Unit-wise notes and MCQ practice are available. Exam resources coming soon.

How to prepare for MKT905 exams?

Study each unit's notes thoroughly, practice MCQs to test understanding, and attempt mock tests before exams. Focus on important topics and previous year questions.