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MKT905 — Search Engine Optimization

Practice

Course Overview

MKT905 3 Credits L:3 T:0 P:0 Open Minor

This course covers search behavior, intent patterns, and advanced keyword research strategies for content creation and optimization. Students will learn to develop focused search engine marketing campaigns and analyze digital campaign performance.

Study Units

Unit 1

Introduction to Search Engine Optimization

Notes MCQ
Unit 2

Keyword research

Notes MCQ
Unit 3

Content marketing and internal linking

Notes MCQ
Unit 4

Optimizing the foundations

Notes MCQ
Unit 5

Conversion and Analytics

Notes MCQ
Unit 6

SEO campaigns

Notes MCQ

Continuous Assessment

1 component

NA 0%

NA

Week NA

Exams & Practice

Mid Term Examination

Mid-semester comprehensive evaluation

20%

End Term Examination

Final semester comprehensive evaluation

50%

Type: Examination

MKT905 - FAQs

How many units are in MKT905?

MKT905 has 6 units. Each unit includes detailed notes and MCQ practice questions.

What exam resources are available for MKT905?

Unit-wise notes and MCQ practice are available. Exam resources coming soon.

How to prepare for MKT905 exams?

Study each unit's notes thoroughly, practice MCQs to test understanding, and attempt mock tests before exams. Focus on important topics and previous year questions.