Unit 1: Introduction - Practice Quiz

1 What is the primary sociological definition of 'Mass Media'?

2 Which term describes the media's role in deciding which stories appear in the news and which are excluded?

3 Who coined the term 'The Global Village' to describe the contraction of the world due to electronic media?

4 Which form of media is traditionally considered the 'Fourth Estate' of democracy?

5 In the context of media forms, what distinguishes 'New Media' from traditional media?

6 What is the concept of 'Cultural Imperialism' in media sociology?

7 Which profession is primarily concerned with maintaining a positive public image for an organization or individual?

8 The gap between those who have access to information technology and those who do not is known as:

9 Which of the following is an example of 'Print Media'?

10 What is 'Glocalization' in the context of global media?

11 The theory that media does not tell people what to think, but what to think 'about', is known as:

12 Which media professional is responsible for writing advertisements to persuade consumers?

13 Which of the following is a characteristic of Web 2.0?

14 The term 'Prosumer' refers to:

15 What social effect is associated with 'Filter Bubbles'?

16 Which sociological perspective would most likely analyze how media monopolies maintain the status quo and social inequality?

17 What is 'Citizen Journalism'?

18 The phenomenon where media content flows across multiple platforms (e.g., a book becoming a movie, a game, and a website) is called:

19 Which medium was the first to allow for simultaneous mass communication across great distances?

20 What is 'Slacktivism'?

21 Which entity typically generates revenue primarily through selling audiences to advertisers?

22 The concept of 'McDonaldization' of media implies:

23 Who is considered the 'father' of the World Wide Web?

24 Which of the following is NOT a form of Broadcast Media?

25 The 'Echo Chamber' effect in new media refers to:

26 Jürgen Habermas is associated with which concept regarding media and democracy?

27 Which term describes the fear of being disconnected from social media interactions?

28 A professional who investigates and reports on hidden or corrupt activities is doing:

29 The dominance of Western media companies (like Disney, Time Warner) in the global market is an example of:

30 Which of the following is a negative social effect often attributed to excessive new media usage among youth?

31 Yellow Journalism refers to:

32 In the communication process, the 'Medium' is:

33 Which concept suggests that media audiences are passive and injected with messages that directly influence behavior?

34 The integration of entertainment and news is often criticized as:

35 Which of the following is an example of Outdoor Media?

36 The modification of content to suit a specific, smaller audience segment is called:

37 Surveillance Capitalism refers to:

38 What is the primary role of an 'Ombudsman' in a media organization?

39 The 'Digital Footprint' refers to:

40 Which theorist argued that 'The Medium is the Message'?

41 A society where the creation, distribution, and manipulation of information is the most significant economic and cultural activity is called:

42 Which of the following is NOT considered a mass media profession?

43 The spread of K-Pop (Korean Pop) globally is an example of:

44 What is 'Clickbait'?

45 The term 'Fourth Screen' generally refers to:

46 Which concept explains why people are less likely to voice their opinions if they believe they are in the minority?

47 Media literacy is defined as:

48 The transition from analog to digital media is known as:

49 Which of the following describes 'Viral Marketing'?

50 The concept of 'Time-Space Compression' (David Harvey) is facilitated by: