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Unit 4: Ideation to Visualization - Generative AI as co-creator - Practice Quiz

CSD233 — Design Thinking 60 Questions
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1 What does plagiarism mean in the context of design and creative work?

Co-imagination ethics: plagiarism, creativity, originality Easy
A. Presenting someone else's work or ideas as your own without credit
B. Improving an existing design with permission
C. Combining several public domain resources legally
D. Sharing your ideas openly with a team

2 In design thinking, originality most closely refers to:

Co-imagination ethics: plagiarism, creativity, originality Easy
A. The quality of being new, novel, or not copied from others
B. The cost of producing an idea
C. The speed at which a prototype is built
D. The number of team members involved

3 When using Generative AI as a co-creator, an ethical practice is to:

Co-imagination ethics: plagiarism, creativity, originality Easy
A. Acknowledge the AI's contribution and verify outputs for originality
B. Claim all AI outputs as fully human-made
C. Avoid checking any generated content
D. Hide the use of AI from all collaborators

4 Creativity in design thinking is best described as:

Co-imagination ethics: plagiarism, creativity, originality Easy
A. The act of following fixed instructions exactly
B. The ability to memorize existing solutions
C. The ability to generate novel and useful ideas
D. The process of copying successful products

5 Which of the following is a potential ethical concern when co-creating with Generative AI?

Co-imagination ethics: plagiarism, creativity, originality Easy
A. Faster brainstorming sessions
B. Producing more idea variations
C. Getting instant visual mockups
D. Unintentional plagiarism of existing copyrighted content

6 The phase From Ideas to Action in design thinking primarily focuses on:

From Ideas to Action Easy
A. Only defining the problem statement
B. Interviewing users for the first time
C. Generating as many ideas as possible
D. Turning selected ideas into concrete plans and prototypes

7 Which activity best represents moving from ideas to action?

From Ideas to Action Easy
A. Building a prototype to test a chosen concept
B. Listing every possible idea on sticky notes
C. Reading research reports about users
D. Rephrasing the problem statement

8 A common first step when converting an idea into action is to:

From Ideas to Action Easy
A. Create an action plan with clear tasks and responsibilities
B. Avoid setting any deadlines
C. Discard all other ideas permanently
D. Wait for the idea to become popular

9 To frame a problem in design thinking means to:

Ideation – Frame & Reframe the Problem Space Easy
A. Clearly define the problem to guide idea generation
B. Ignore user needs entirely
C. Immediately build the final product
D. Choose the cheapest possible solution

10 Reframing a problem usually helps designers to:

Ideation – Frame & Reframe the Problem Space Easy
A. Skip the ideation phase completely
B. Finalize the budget for the project
C. Reduce the number of stakeholders
D. See the problem from a new perspective and unlock fresh ideas

11 A well-known way to phrase a framed problem in design thinking is the:

Ideation – Frame & Reframe the Problem Space Easy
A. "Standard Operating Procedure" checklist
B. "How Might We" statement
C. "Return on Investment" formula
D. "Terms and Conditions" agreement

12 Which question best reflects reframing the problem "People forget to drink water"?

Ideation – Frame & Reframe the Problem Space Easy
A. How much does bottled water cost?
B. How might we make hydration effortless and automatic?
C. When was water first bottled commercially?
D. Who manufactures water bottles?

13 Brainstorming is primarily a tool used for:

Tools for Ideation & Idea Selection Easy
A. Finalizing the project budget
B. Testing a finished product
C. Writing legal documentation
D. Generating many ideas quickly in a group

14 A key rule of effective brainstorming is to:

Tools for Ideation & Idea Selection Easy
A. Defer judgment and welcome wild ideas
B. Criticize each idea immediately
C. Allow only one person to speak the whole time
D. Accept only ideas that are already proven

15 Dot voting is commonly used in design thinking to:

Tools for Ideation & Idea Selection Easy
A. Help a team quickly select the most promising ideas
B. Interview users individually
C. Generate brand new ideas from scratch
D. Calculate the exact cost of a product

16 Which of the following is an ideation technique that maps ideas around a central theme?

Tools for Ideation & Idea Selection Easy
A. Cost-benefit analysis
B. Regression testing
C. Mind mapping
D. Gantt charting

17 The SCAMPER technique helps ideation by prompting designers to:

Tools for Ideation & Idea Selection Easy
A. Schedule tasks and assign deadlines
B. Document the final source code
C. Substitute, Combine, Adapt, Modify, and rethink existing ideas
D. Calculate financial returns of a project

18 Why is visualization important in design thinking?

Visualization in Design Thinking – Importance and Methods Easy
A. It guarantees a product will be profitable
B. It makes abstract ideas easier to understand and share
C. It removes the need for prototyping
D. It replaces the need for any user research

19 Which of the following is a common visualization method in design thinking?

Visualization in Design Thinking – Importance and Methods Easy
A. Server maintenance
B. Payroll processing
C. Sketching
D. Tax auditing

20 A storyboard is used in design thinking to:

Visualization in Design Thinking – Importance and Methods Easy
A. Show a sequence of events or a user's experience visually
B. Store raw numerical data in tables
C. Encrypt sensitive user information
D. Compile the source code of an app

21 A student uses a generative AI tool to produce a product concept, then submits it as entirely their own work without noting the AI's contribution. Which ethical issue is most directly raised?

Co-imagination ethics: plagiarism, creativity, originality Medium
A. Overuse of user research data
B. Insufficient technical complexity of the concept
C. Failure to use enough AI tools in the process
D. Lack of transparency about authorship and contribution

22 In the context of AI co-creation, what best distinguishes originality from mere novelty?

Co-imagination ethics: plagiarism, creativity, originality Medium
A. Originality means the idea has never appeared in any dataset
B. Originality combines value and meaningful newness, not just being different
C. Originality requires the idea to be generated without any tools
D. Originality is measured only by how surprising an output looks

23 A design team prompts an AI with a competitor's tagline and asks for a 'slightly reworded' version to use as their own. Why is this ethically problematic?

Co-imagination ethics: plagiarism, creativity, originality Medium
A. It relies on an outdated AI model
B. It ignores the team's brainstorming rules
C. It derives closely from protected work, risking plagiarism
D. It uses too few keywords in the prompt

24 When treating generative AI as a co-creator rather than a tool, which practice best preserves creative integrity?

Co-imagination ethics: plagiarism, creativity, originality Medium
A. Accepting the first AI output to save time
B. Critically evaluating and reshaping AI outputs with human judgment
C. Hiding that AI was involved in any stage
D. Letting AI make all final design decisions

25 A team has 30 sticky notes of ideas after brainstorming. To move 'from ideas to action', what is the most appropriate immediate next step?

From Ideas to Action Medium
A. Cluster, prioritize, and select ideas to prototype
B. Immediately mass-produce all 30 ideas
C. Discard the ideas and brainstorm again
D. Publish every idea publicly for feedback

26 Which pairing correctly reflects the shift from ideation to action in design thinking?

From Ideas to Action Medium
A. Prototyping first, then defining the problem
B. Convergent selection followed by divergent generation only
C. Divergent idea generation followed by convergent selection and prototyping
D. Testing before any ideas are generated

27 A promising idea repeatedly stalls before implementation. Which factor most commonly blocks the 'ideas to action' transition?

From Ideas to Action Medium
A. No clear owner, resources, or next steps assigned
B. Too many prototypes already built
C. The idea being too simple to test
D. Excessive user empathy in earlier phases

28 Why is building a rough prototype often considered a key 'ideas to action' move rather than a final deliverable?

From Ideas to Action Medium
A. It makes an abstract idea testable and gathers feedback early
B. It replaces the need for user research
C. It guarantees the idea is commercially successful
D. It signals the project is fully complete

29 A team defines its challenge as 'How to sell more umbrellas.' Reframing the problem space would most likely turn this into:

Ideation – Frame & Reframe the Problem Space Medium
A. How to increase umbrella advertising spend
B. How to hire more umbrella salespeople
C. How to reduce the price of umbrellas by 10%
D. How might we keep commuters dry during unexpected rain?

30 What is the primary purpose of a 'How Might We' (HMW) statement when framing a problem?

Ideation – Frame & Reframe the Problem Space Medium
A. To phrase the challenge as an open, solvable opportunity
B. To list all technical constraints in detail
C. To lock the team into one predefined solution
D. To assign blame for the current problem

31 Reframing a problem 'too narrowly' most often results in which drawback?

Ideation – Frame & Reframe the Problem Space Medium
A. A limited solution space that misses better opportunities
B. Excessive user empathy and research
C. An inability to prototype anything at all
D. Too many irrelevant ideas to manage

32 A team uses the '5 Whys' before ideating. How does this technique support framing the problem space?

Ideation – Frame & Reframe the Problem Space Medium
A. It surfaces the root cause so ideation targets the real issue
B. It ranks stakeholders by importance
C. It counts how many ideas are needed
D. It generates the final solution automatically

33 A team wants ideas that deliberately break industry assumptions. Which ideation technique best fits this goal?

Tools for Ideation & Idea Selection Medium
A. SCAMPER or provocation-based prompts
B. Silent voting only
C. A simple pros-and-cons list
D. A Gantt chart

34 During idea selection, a team plots ideas on a 2x2 grid of 'impact' vs 'effort'. Which quadrant should they typically pursue first?

Tools for Ideation & Idea Selection Medium
A. Low impact, high effort
B. Low impact, low effort
C. High impact, high effort
D. High impact, low effort

35 A facilitator gives each team member three dot stickers to place on their favorite ideas. What is this technique called and what does it achieve?

Tools for Ideation & Idea Selection Medium
A. Mind mapping, which expands idea associations
B. Role playing, which tests emotional reactions
C. Storyboarding, which sequences a user journey
D. Dot voting, which quickly converges group preferences

36 Why is 'deferring judgment' a core rule during divergent brainstorming?

Tools for Ideation & Idea Selection Medium
A. It removes the need for a facilitator
B. It speeds up final decision-making
C. It prevents early criticism from suppressing bold ideas
D. It ensures only realistic ideas are recorded

37 When using generative AI as an ideation partner, which practice best increases the diversity of generated ideas?

Tools for Ideation & Idea Selection Medium
A. Reusing the exact same prompt repeatedly
B. Prompting from multiple perspectives and constraints
C. Requesting only one idea at a time
D. Restricting the AI to yes/no answers

38 A team struggles to align on a complex user experience described only in text. Which visualization method most directly helps them see the end-to-end experience over time?

Visualization in Design Thinking – Importance and Methods Medium
A. Alphabetical idea list
B. Bar chart of sales
C. Customer journey map
D. Pie chart of budgets

39 Why is visualization considered important early in the design process, even with rough sketches?

Visualization in Design Thinking – Importance and Methods Medium
A. It externalizes thinking and speeds shared understanding
B. It is only useful for final presentations
C. It guarantees the design will be error-free
D. It replaces the need to talk to users

40 A team wants to show a proposed feature as a sequence of user actions and reactions before building it. Which visualization method fits best?

Visualization in Design Thinking – Importance and Methods Medium
A. Storyboard
B. Empathy word cloud
C. Affinity diagram
D. Financial spreadsheet

41 A design team uses a generative AI to produce a logo. The AI was trained on copyrighted works, and the output closely resembles an existing brand mark. Which principle best explains why this raises a plagiarism concern rather than merely a creativity concern?

Co-imagination ethics: plagiarism, creativity, originality Hard
A. The AI failed to generate enough alternative variations for the team to choose from
B. The output derives recognizable expression from protected source works without attribution or transformation
C. The team spent too little time refining the prompt used to generate the mark
D. The logo was produced faster than a human designer could have produced it

42 In co-imagination with generative AI, which situation most strongly challenges the claim of originality for a human designer's final work?

Co-imagination ethics: plagiarism, creativity, originality Hard
A. The designer accepts AI output verbatim without evaluation, selection, or meaningful modification
B. The designer generates multiple AI drafts and synthesizes them into a novel concept
C. The designer documents each prompt and curates outputs against project criteria
D. The designer uses AI only to explore divergent directions before designing manually

43 A studio wants to ethically credit generative AI in a published project. Which approach best balances transparency with respect for originality?

Co-imagination ethics: plagiarism, creativity, originality Hard
A. Disclose AI's role and describe the human curation and transformation applied
B. Claim the entire work as fully human-made to avoid legal complications
C. List the AI tool as sole author to give it full creative credit
D. Omit any mention of AI since prompts were written by humans

44 Which statement best captures the distinction between creativity and originality in AI co-creation?

Co-imagination ethics: plagiarism, creativity, originality Hard
A. Creativity and originality are identical and can be used interchangeably
B. Creativity requires novelty only, while originality requires speed of production
C. Creativity is the process of generating valuable novel ideas; originality is the property of not being copied from existing sources
D. Originality is a process while creativity is a static property of an artifact

45 A team has 40 promising ideas but limited resources. To move from ideas to action, they must prioritize. Which combined criterion set most effectively supports actionable prioritization?

From Ideas to Action Hard
A. Number of prompts used and total AI generation time per idea
B. Novelty and aesthetic appeal ranked purely by team preference
C. Desirability, feasibility, and viability assessed together against user needs
D. Alphabetical ordering to remove bias from the selection process

46 When transitioning from ideas to action, why is a rapid prototype often more valuable than an extended written specification?

From Ideas to Action Hard
A. It removes the need for any stakeholder or user involvement
B. It proves the idea is original and free of plagiarism concerns
C. It generates tangible feedback that exposes flawed assumptions early and cheaply
D. It guarantees the final product will require no further iteration

47 A team keeps generating ideas but never advances them. Which underlying failure mode most directly blocks the move from ideas to action?

From Ideas to Action Hard
A. Analysis paralysis caused by avoiding commitment and convergence
B. Excessive divergence enforced by strict convergence deadlines
C. Overuse of prototyping at the expense of ideation
D. Too much user feedback constraining the solution space

48 A team frames their challenge as "How might we sell more umbrellas?" but sales stay flat. Reframing the problem space would most productively shift the question toward which formulation?

Ideation – Frame & Reframe the Problem Space Hard
A. How might we manufacture umbrellas at a lower unit cost?
B. How might we advertise umbrellas to more customers online?
C. How might we keep people dry and comfortable during unexpected rain?
D. How might we increase the color variety of our umbrella range?

49 Which statement best explains the danger of framing a problem too narrowly during ideation?

Ideation – Frame & Reframe the Problem Space Hard
A. It guarantees that generative AI cannot contribute useful suggestions
B. It always produces too many divergent ideas to evaluate effectively
C. It prematurely embeds a solution, constraining the range of ideas that can emerge
D. It makes prototyping impossible until the frame is widened

50 A generative AI is prompted with a poorly framed problem and returns generic, low-value ideas. Which corrective action addresses the root cause?

Ideation – Frame & Reframe the Problem Space Hard
A. Ask the AI to generate a much larger volume of the same ideas
B. Accept the outputs and move directly to prototyping the first one
C. Increase the temperature setting so the AI produces more random outputs
D. Reframe the problem statement to encode user needs and constraints before re-prompting

51 Which pairing correctly distinguishes framing from reframing in the problem space?

Ideation – Frame & Reframe the Problem Space Hard
A. Framing occurs only during prototyping; reframing occurs only during testing
B. Framing narrows the scope while reframing simply repeats the same scope
C. Framing is done by AI while reframing must always be done by humans
D. Framing sets an initial boundary and perspective; reframing deliberately shifts that perspective to reveal new possibilities

52 A facilitator wants to reduce anchoring bias during a group brainstorm supported by AI. Which technique most directly addresses this bias?

Tools for Ideation & Idea Selection Hard
A. Extended open discussion before any ideas are recorded
B. Brainwriting, where members write ideas independently before any sharing
C. Immediate group voting on the first idea proposed by the AI
D. Round-robin verbal sharing beginning with the most senior member

53 A team must select among 30 ideas. They use dot voting, but a few vocal members sway the outcome. Which selection method best mitigates this social influence problem?

Tools for Ideation & Idea Selection Hard
A. A weighted decision matrix scoring ideas against predefined criteria
B. A show-of-hands vote taken immediately after open discussion
C. Letting the AI rank the ideas and adopting its top choice unquestioned
D. Selecting whichever idea the loudest advocate defends best

54 The SCAMPER technique includes prompts such as Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Which use of SCAMPER best demonstrates synthesis rather than mere variation?

Tools for Ideation & Idea Selection Hard
A. Eliminating one minor feature to reduce production cost
B. Modifying the color of a product to test market appeal
C. Combining two unrelated existing products into a single novel offering
D. Substituting one supplier's material for another equivalent material

55 During convergence, a team applies the criteria "impact" and "effort" on a 2×2 matrix. An idea lands in the high-impact, high-effort quadrant. What is the most defensible interpretation?

Tools for Ideation & Idea Selection Hard
A. It is irrelevant because the matrix only validates low-effort ideas
B. It is a quick win that should be executed before all other ideas
C. It should be discarded immediately because effort is too high
D. It is a major project worth scheduling deliberately after quick wins are secured

56 Why can over-reliance on a generative AI as the primary ideation tool reduce the diversity of a team's idea pool?

Tools for Ideation & Idea Selection Hard
A. AI can only produce exactly one idea per prompt regardless of settings
B. AI forces every team member to submit identical prompts
C. Model outputs cluster around statistically common patterns in its training data
D. AI is incapable of combining concepts from different domains

57 A team debates an abstract service concept and keeps talking past one another. Which visualization method most directly resolves ambiguity about how the experience unfolds over time?

Visualization in Design Thinking – Importance and Methods Hard
A. A single high-fidelity screenshot of the final interface
B. A static mood board of color and typography inspirations
C. A customer journey map charting stages, touchpoints, and emotions
D. A bar chart comparing competitor market shares

58 Which statement best explains why visualization is described as a cognitive tool, not merely a communication tool, in design thinking?

Visualization in Design Thinking – Importance and Methods Hard
A. Visuals only serve to present finished decisions to stakeholders
B. Externalizing ideas visually offloads memory and reveals relationships that spark new thinking
C. Visualization replaces the need for user research entirely
D. Visuals are useful solely because they look more professional than text

59 A designer chooses low-fidelity sketches over polished renders during early ideation reviews. Which reasoning best justifies this choice?

Visualization in Design Thinking – Importance and Methods Hard
A. Low fidelity guarantees the final design will need no further changes
B. Low-fidelity sketches are always faster to produce than any digital tool
C. Rough visuals are chosen because polished tools are unavailable to the team
D. Rough visuals invite critique and change because they signal the design is unfinished

60 A team uses AI-generated concept images to visualize ideas. Which risk is most specific to using AI visualization during design thinking?

Visualization in Design Thinking – Importance and Methods Hard
A. AI visuals prevent the team from producing any other artifacts
B. AI-generated images always take longer than hand sketches
C. AI images cannot be shared with stakeholders in any format
D. Photorealistic renders can create false confidence in an untested, immature concept
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