Unit 5: Consumer Behaviour - Practice Quiz

1 What does buyer behaviour primarily study?

2 Which activity is part of buyer behaviour?

3 Which type of information is most useful for understanding buyer behaviour?

4 Who is the initiator in a consumer purchase?

5 Which consumer role involves making the final product choice?

6 A parent pays for a bicycle that will be used by a child. What is the parent's consumer role in this situation?

7 Why do marketers study buyer behaviour?

8 How can the study of buyer behaviour improve marketing decisions?

9 Which buying motive is based mainly on careful reasoning?

10 Purchasing a product mainly because it creates a feeling of pride is an example of which motive?

11 Buying a refrigerator because it uses less electricity is mainly based on which consideration?

12 What is usually the first stage of the consumer buying decision process?

13 During which stage does a consumer compare different brands?

14 What occurs during post-purchase behaviour?

15 Which of the following is a social influence on consumer buying behaviour?

16 Which factor is classified as a personal influence on consumer buying behaviour?

17 Consumer buying generally involves purchasing products for what purpose?

18 Compared with consumer buying, business buying commonly involves which feature?

19 What is the first step in a typical industrial buying process?

20 What does an industrial buyer normally do after receiving proposals from suppliers?

21 A supermarket finds that customers often choose products placed at eye level even when less expensive alternatives are available on lower shelves. Which aspect of buyer behaviour does this best illustrate?

22 A customer regularly purchases the same brand of toothpaste without comparing alternatives. Which type of buying behaviour is most evident?

23 Two consumers with similar incomes choose different smartphones because one values photography while the other values battery life. What does this indicate about buyer behaviour?

24 A child suggests visiting a theme park, the parents select the destination, one parent books the tickets, and the whole family visits. Which role does the child perform?

25 An employee recommends a laptop model, but the department head authorizes which model will be purchased. What consumer role is performed by the department head?

26 A nutritionist advises a family to buy low-sodium food, although another family member selects and pays for the products. Which role does the nutritionist perform?

27 A clothing retailer studies customers' browsing and purchasing patterns before deciding which styles to stock. What is the main marketing benefit of this study?

28 A company learns that many customers abandon online purchases because checkout requires too many steps. How should this buyer-behaviour insight primarily be used?

29 A manager purchases energy-efficient equipment mainly because its lower operating cost will recover the higher initial price. Which buying motive is dominant?

30 A consumer buys a luxury watch primarily to communicate professional success to colleagues. Which motive most directly explains the purchase?

31 A shopper chooses a particular electronics store because it has dependable after-sales service, although another store offers slightly lower prices. Which motive is most evident?

32 A commuter realizes that frequent repair costs make replacing an old scooter more economical. Which stage of the consumer buying decision process has occurred?

33 Before buying a camera, a consumer assigns importance weights to image quality, portability, price, and battery life, then compares several models. Which stage is being performed?

34 A student prefers one shoe brand but purchases another after close friends strongly recommend it. Which influence most directly changed the purchase?

35 After purchasing a costly television, a customer repeatedly reads favorable reviews to feel confident about the choice. Which post-purchase response does this behaviour address?

36 A household buys one printer for personal use, while a corporation purchases 500 printers after technical and financial reviews. Which feature most clearly distinguishes the corporation's purchase?

37 Demand for industrial packaging rises because consumer demand for packaged food has increased. Which characteristic of business markets does this illustrate?

38 Which purchasing situation is most likely to involve direct negotiation between the buyer and seller?

39 A factory identifies a need for a new machine and prepares a document describing required capacity, safety standards, and energy efficiency. Which industrial buying stage is represented?

40 After receiving bids for a warehouse automation system, a company scores vendors on price, reliability, installation time, and service support. Which stage is the company completing?

41 A supermarket observes that customers who report strong preferences for sustainable products often purchase conventional products when shopping under time pressure. Which interpretation best explains this pattern?

42 A consumer repeatedly buys the same detergent without evaluating alternatives, but immediately compares brands after the usual product causes a skin reaction. Which conclusion is most accurate?

43 A teenager identifies the need for a new laptop, a teacher specifies the required features, a parent selects and pays for the model, and the teenager operates it. Who performs the buyer role?

44 In a household purchase, one spouse proposes installing a water purifier, a physician recommends a purification standard, the other spouse chooses the brand, and both spouses use it. Which role allocation is correct?

45 A streaming service is selected by a parent, paid for through the parent's account, and used mainly by the children. To reduce household subscription cancellation, which role should the firm study most directly for satisfaction-related problems?

46 A company segments customers only by age and income, yet purchase responses vary sharply within every segment. Which additional analysis would most improve the segmentation?

47 A meal-kit company has high trial rates but low repeat purchasing. Which use of buyer-behaviour research is most likely to diagnose the problem?

48 A manager buys an expensive watch partly for accurate timekeeping but primarily to signal professional success. Which classification best represents the dominant motive?

49 A procurement officer selects a costlier machine because its lower failure rate reduces expected downtime losses. Which motive most directly explains the choice?

50 Two pharmacies sell the same branded medicine at the same price. A customer consistently chooses one because its pharmacist explains dosage carefully and maintains privacy. What is the dominant motive?

51 A consumer wants an electric car but notices only information supporting a preferred brand while dismissing credible negative reviews. Which perceptual process is most evident?

52 A buyer values camera quality at , battery life at , and price attractiveness at . Phone X scores , , and respectively, while Phone Y scores , , and . Under a compensatory weighted-score rule, which phone is selected?

53 A consumer rejects every laptop with less than GB RAM, regardless of price, brand, or battery life. Which evaluation rule is being applied?

54 After purchasing a premium television, a buyer searches for favourable expert reviews and avoids advertisements for competing models. Which post-purchase response is most likely occurring?

55 A safety campaign changes a consumer's belief that motorcycle helmets are effective, but helmet purchases remain unchanged because the consumer's peer group ridicules helmet use. Which influence best explains the failure to convert attitude into behaviour?

56 Which situation most clearly demonstrates derived demand in a business market?

57 Why can a small percentage decline in consumer demand produce a much larger decline in orders for industrial equipment?

58 A hospital's equipment purchase involves physicians, biomedical engineers, finance officers, procurement specialists, and legal reviewers. Compared with a typical consumer purchase, this most strongly indicates:

59 A factory has purchased the same lubricant for years but now requests improved heat resistance while retaining the existing supplier if it can meet the new specification. Which buying situation is this?

60 An engineering team defines required output, tolerance, safety, and maintenance standards before inviting suppliers to bid for a production system. Which industrial buying stage is primarily represented?