Correct Answer: Systematically watching and recording behavior
Explanation:
Observation involves watching events or behavior and recording relevant information systematically.
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2In participant observation, what does the researcher do?
Observation methods
Easy
A.Conducts only telephone interviews
B.Joins the group being studied
C.Uses data from earlier studies
D.Observes through a one-way mirror
Correct Answer: Joins the group being studied
Explanation:
In participant observation, the researcher takes part in the activities of the group being studied.
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3Which observation method uses predetermined categories for recording behavior?
Observation methods
Easy
A.Structured observation
B.Indirect observation
C.Unstructured observation
D.Participant observation
Correct Answer: Structured observation
Explanation:
Structured observation uses predefined categories, rules, or checklists to record behavior.
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4What is a common limitation of observation?
Observation methods
Easy
A.It produces only secondary data
B.It always requires a questionnaire
C.It cannot record visible behavior
D.It may not reveal personal attitudes
Correct Answer: It may not reveal personal attitudes
Explanation:
Observation can record visible behavior, but it may not explain a person's private attitudes or motives.
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5What is the variable deliberately changed by a researcher in an experiment?
Experimentation methods
Easy
A.Independent variable
B.Control variable
C.Extraneous variable
D.Dependent variable
Correct Answer: Independent variable
Explanation:
The independent variable is deliberately changed to examine its effect on another variable.
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6What does the dependent variable represent in an experiment?
Experimentation methods
Easy
A.The sample being selected
B.The condition kept constant
C.The factor being manipulated
D.The outcome being measured
Correct Answer: The outcome being measured
Explanation:
The dependent variable is the outcome measured to determine the effect of the independent variable.
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7What is the main purpose of a control group?
Experimentation methods
Easy
A.To select participants for the sample
B.To receive every experimental treatment
C.To provide a basis for comparison
D.To design questions for the study
Correct Answer: To provide a basis for comparison
Explanation:
A control group provides a comparison that helps researchers assess the effect of a treatment.
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8Which research method is most suitable for studying cause-and-effect relationships?
Experimentation methods
Easy
A.Historical research
B.Experimental research
C.Documentary review
D.Descriptive survey
Correct Answer: Experimental research
Explanation:
Experimental research tests cause-and-effect relationships by manipulating one variable and measuring its effect.
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9What is a survey mainly used to collect?
Survey methods
Easy
A.Records from physical observations only
B.Measurements from laboratory equipment
C.Evidence from controlled treatments
D.Information from a group of respondents
Correct Answer: Information from a group of respondents
Explanation:
A survey gathers information about characteristics, opinions, or behavior from a group of respondents.
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10Which method is commonly used to conduct a survey?
Survey methods
Easy
A.Physical measurement
B.Laboratory manipulation
C.Online questionnaire
D.Participant observation
Correct Answer: Online questionnaire
Explanation:
Online questionnaires are a common survey method because they can collect responses from many people.
Incorrect! Try again.
11What is the population in survey research?
Survey methods
Easy
A.The questions included in the survey
B.The entire group of interest
C.The variables controlled in an experiment
D.The researchers conducting the study
Correct Answer: The entire group of interest
Explanation:
The population is the complete group about which the researcher wants to draw conclusions.
Incorrect! Try again.
12What is a questionnaire?
Introduction to questionnaires
Easy
A.A method of selecting samples
B.A summary of research findings
C.A structured set of questions
D.A controlled laboratory procedure
Correct Answer: A structured set of questions
Explanation:
A questionnaire is a set of written or digital questions used to collect information from respondents.
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13Which type of question allows respondents to answer in their own words?
Introduction to questionnaires
Easy
A.Open-ended question
B.Multiple-choice question
C.Dichotomous question
D.Closed-ended question
Correct Answer: Open-ended question
Explanation:
An open-ended question allows respondents to provide an answer using their own words.
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14Which type of questionnaire item asks respondents to choose from given answers?
Introduction to questionnaires
Easy
A.Closed-ended item
B.Open-ended item
C.Narrative item
D.Unstructured item
Correct Answer: Closed-ended item
Explanation:
A closed-ended item provides a fixed set of response options from which respondents choose.
Incorrect! Try again.
15What should be done first when designing a questionnaire?
Questionnaire design process
Easy
A.Calculate the final results
B.Define the information needed
C.Assign codes to all responses
D.Publish the completed findings
Correct Answer: Define the information needed
Explanation:
Questionnaire design begins by identifying the study objectives and the information that must be collected.
Incorrect! Try again.
16Why is a questionnaire pretested before full distribution?
Questionnaire design process
Easy
A.To remove all response options
B.To replace the research objectives
C.To increase the target population
D.To identify unclear questions
Correct Answer: To identify unclear questions
Explanation:
Pretesting helps identify confusing wording, missing options, and other problems before the main survey.
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17Which wording is most appropriate for a questionnaire?
Questionnaire design process
Easy
A.Ambiguous and indirect wording
B.Clear and neutral wording
C.Technical and specialized wording
D.Emotional and persuasive wording
Correct Answer: Clear and neutral wording
Explanation:
Clear and neutral wording helps respondents understand questions without being guided toward an answer.
Incorrect! Try again.
18What does coding questionnaire responses mean?
Coding the questionnaire
Easy
A.Selecting participants for an experiment
B.Writing additional questions for respondents
C.Removing incomplete surveys from storage
D.Assigning symbols or numbers to answers
Correct Answer: Assigning symbols or numbers to answers
Explanation:
Coding converts responses into symbols or numbers so they can be organized and analyzed.
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19If "Yes" is coded as 1 and "No" as 0, what does the code 1 represent?
Coding the questionnaire
Easy
A.Unknown
B.Missing
C.Yes
D.No
Correct Answer: Yes
Explanation:
According to the stated coding scheme, the value 1 represents a "Yes" response.
Incorrect! Try again.
20What is a codebook used for in questionnaire research?
Coding the questionnaire
Easy
A.To recruit people for the survey
B.To observe respondents' behavior
C.To manipulate experimental conditions
D.To explain variables and their codes
Correct Answer: To explain variables and their codes
Explanation:
A codebook records variable names, response categories, and the codes assigned to each category.
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21A researcher studies how nurses respond to emergency alarms by watching them during actual hospital shifts without joining their activities. Which observation method is being used?
Observation methods
Medium
A.Participant observation
B.Indirect observation
C.Non-participant observation
D.Controlled observation
Correct Answer: Non-participant observation
Explanation:
The researcher observes the nurses without becoming involved in their activities, which characterizes non-participant observation.
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22Two observers classify the same classroom behaviors but frequently assign different categories. Which action would most directly improve the reliability of the observations?
Observation methods
Medium
A.Increase the observation period
B.Remove uncommon behavior categories
C.Train observers using a coding guide
D.Observe a larger number of classes
Correct Answer: Train observers using a coding guide
Explanation:
Training with a clear coding guide helps observers apply behavioral categories consistently, improving inter-observer reliability.
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23Shoppers alter their behavior because they notice a researcher recording how they move through a store. What problem does this illustrate?
Observation methods
Medium
A.Recall error
B.Selection bias
C.Observer drift
D.Reactivity effect
Correct Answer: Reactivity effect
Explanation:
Reactivity occurs when people change their behavior because they know they are being observed.
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24A researcher wants to compare how often students ask questions during lectures. Which recording approach is most appropriate?
Observation methods
Medium
A.Event sampling
B.Time sampling
C.Narrative recording
D.Critical-case sampling
Correct Answer: Event sampling
Explanation:
Event sampling records each occurrence of a defined behavior, making it suitable for counting student questions.
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25A company randomly assigns employees to either a new training program or the existing program and then compares productivity. What is the main purpose of random assignment?
Experimentation methods
Medium
A.To guarantee external validity
B.To balance pre-existing differences
C.To increase the sample size
D.To eliminate measurement error
Correct Answer: To balance pre-existing differences
Explanation:
Random assignment tends to distribute participant characteristics across groups, reducing the influence of pre-existing differences.
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26In an experiment on whether room temperature affects test performance, all participants receive the same test under identical time limits. What role do the test and time limit serve?
Experimentation methods
Medium
A.Treatment conditions
B.Sampling variables
C.Dependent variables
D.Control variables
Correct Answer: Control variables
Explanation:
Keeping the test and time limit constant prevents them from providing alternative explanations for performance differences.
Incorrect! Try again.
27A researcher compares an existing class using digital textbooks with another existing class using printed textbooks. Students were not randomly assigned. Which design best describes this study?
Experimentation methods
Medium
A.True experimental design
B.Cross-sectional survey design
C.Quasi-experimental design
D.Naturalistic observation design
Correct Answer: Quasi-experimental design
Explanation:
The study compares treatment conditions but lacks random assignment, so it is quasi-experimental.
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28Participants improve their scores on a second memory test partly because they have already taken a similar test. Which threat to internal validity is present?
Experimentation methods
Medium
A.History effect
B.Attrition effect
C.Testing effect
D.Selection effect
Correct Answer: Testing effect
Explanation:
A testing effect occurs when exposure to a pretest influences performance on a later measurement.
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29A university needs estimates from first-year, second-year, third-year, and final-year students. Which sampling method best ensures representation from every year?
Survey methods
Medium
A.Systematic sampling
B.Stratified sampling
C.Convenience sampling
D.Snowball sampling
Correct Answer: Stratified sampling
Explanation:
Stratified sampling divides the population into year-based groups and selects respondents from each group.
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30A mailed customer survey receives responses mainly from people with very strong positive or negative opinions. Which type of error is the greatest concern?
Survey methods
Medium
A.Coding error
B.Interviewer bias
C.Nonresponse bias
D.Coverage duplication
Correct Answer: Nonresponse bias
Explanation:
Nonresponse bias arises when respondents differ systematically from people who do not return the survey.
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31A researcher measures voter preferences once, two weeks before an election, using a representative sample. Which survey design is being used?
Survey methods
Medium
A.Cohort survey
B.Panel survey
C.Cross-sectional survey
D.Longitudinal survey
Correct Answer: Cross-sectional survey
Explanation:
A cross-sectional survey collects data from a population or sample at a single point in time.
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32A researcher needs respondents to describe unexpected reasons for leaving a job. Which question format is most suitable?
Introduction to questionnaires
Medium
A.Open-ended question
B.Multiple-choice question
C.Dichotomous question
D.Ranking question
Correct Answer: Open-ended question
Explanation:
An open-ended question allows respondents to provide reasons that the researcher may not have anticipated.
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33A questionnaire asks, "How satisfied are you with the speed and accuracy of our service?" What is the main weakness of this item?
Introduction to questionnaires
Medium
A.It combines two issues
B.It lacks a reference period
C.It uses technical terminology
D.It assumes prior knowledge
Correct Answer: It combines two issues
Explanation:
The item is double-barreled because speed and accuracy may receive different evaluations from the same respondent.
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34Which response scale best measures the extent to which respondents agree with the statement "Online classes improve my learning"?
Introduction to questionnaires
Medium
A.A list of course subjects
B.An open numerical field
C.A five-point agreement scale
D.A yes-or-no screening item
Correct Answer: A five-point agreement scale
Explanation:
A five-point agreement scale captures both the direction and strength of a respondent's attitude.
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35Before drafting questionnaire items, a researcher defines "customer loyalty" as repeat purchase intention and willingness to recommend. Which design task has been completed?
Questionnaire design process
Medium
A.Operationalizing the construct
B.Selecting the sample
C.Coding missing responses
D.Calculating the response rate
Correct Answer: Operationalizing the construct
Explanation:
Operationalization translates an abstract concept into specific dimensions or indicators that can be measured.
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36A pilot test shows that respondents interpret "regular exercise" in several different ways. What is the best revision?
Questionnaire design process
Medium
A.Add more response categories
B.Move it to the questionnaire end
C.Convert it into a ranking item
D.Replace it with a defined frequency
Correct Answer: Replace it with a defined frequency
Explanation:
A specific frequency, such as "three or more times per week," removes ambiguity from the term "regular."
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37A questionnaire begins with detailed questions about personal debt, causing many respondents to stop immediately. Which design change is most appropriate?
Questionnaire design process
Medium
A.Place demographic items at the start
B.Place sensitive items near the end
C.Add more sensitive response options
D.Use longer introductory instructions
Correct Answer: Place sensitive items near the end
Explanation:
Beginning with easy, engaging questions builds cooperation before respondents encounter sensitive items.
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38Respondents who answer "No" to owning a car should bypass questions about fuel expenses. Which questionnaire feature should implement this requirement?
Questionnaire design process
Medium
A.A semantic scale
B.A ranking grid
C.A skip instruction
D.A consent statement
Correct Answer: A skip instruction
Explanation:
A skip instruction directs respondents past questions that do not apply based on an earlier answer.
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39A satisfaction item has responses coded as 1 = Very dissatisfied through 5 = Very satisfied. One respondent leaves the item blank. How should the blank normally be coded?
Coding the questionnaire
Medium
A.As the lowest value of 1
B.As the midpoint value of 3
C.As the sample mean value
D.As a separate missing-value code
Correct Answer: As a separate missing-value code
Explanation:
A blank response should be distinguished from valid answers so that it does not distort statistical analysis.
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40A questionnaire includes the negative item "The website is difficult to use," rated from 1 = Strongly disagree to 5 = Strongly agree. To combine it with positively worded usability items, which recoding is required?
Reverse coding aligns the negative item's direction with positive items, so higher values consistently indicate greater usability.
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41Researchers record helping behavior in a railway station. After noticing the observers, passengers initially help more often, but their behavior returns to baseline after several days. Which design response most directly addresses the validity threat illustrated here?
Observation methods
Hard
A.Increase the number of behavioral coding categories
B.Extend observer presence until participants become habituated
C.Match observers to participants by demographic profile
D.Replace event sampling with fixed-interval time sampling
Correct Answer: Extend observer presence until participants become habituated
Explanation:
The temporary change is observer reactivity. Prolonged presence can promote habituation, reducing behavior changes caused by awareness of observation.
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42Two observers classify behavior as present or absent. Their observed agreement is . Observer A records presence in of cases, while Observer B records presence in . What is Cohen's ?
Observation methods
Hard
A.
B.
C.
D.
Correct Answer:
Explanation:
Chance agreement is . Thus, .
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43Aggressive incidents are rare, brief, and unevenly distributed across school playground periods. Researchers need both an accurate incident count and a rate that permits comparison across playgrounds. Which strategy is most appropriate?
Observation methods
Hard
A.Use continuous recording but omit periods containing no incidents
B.Observe one randomly selected child throughout every playground period
C.Event-sample incidents and record exposure time for each playground
D.Time-sample intervals and count only the first incident per interval
Correct Answer: Event-sample incidents and record exposure time for each playground
Explanation:
Event sampling captures rare behaviors, while exposure time supplies the denominator needed to compare incident rates across settings.
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44Observers achieved high agreement during training, but agreement declined gradually during a six-month study even though the coding manual did not change. Which procedure best addresses the likely problem?
Observation methods
Hard
A.Allow each observer to refine definitions based on field experience
B.Replace categorical codes with unrestricted narrative descriptions
C.Conduct periodic recalibration using independently coded benchmark recordings
D.Calculate agreement only from the observers' original training sessions
Correct Answer: Conduct periodic recalibration using independently coded benchmark recordings
Explanation:
The pattern indicates observer drift. Periodic blind coding of benchmark material detects and corrects departures from the original coding standard.
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45A experiment manipulates training (absent or present) and workload (low or high). Training improves mean performance by 10 points under low workload but reduces it by 4 points under high workload. Which conclusion is most defensible?
Experimentation methods
Hard
A.Training has no effect because its effects have opposite signs
B.Training produces only a workload-independent main effect
C.Training and workload interact in their effect on performance
D.Workload is a confound because performance differs across conditions
Correct Answer: Training and workload interact in their effect on performance
Explanation:
The effect of training changes direction across workload levels, demonstrating a crossover interaction rather than a workload-independent effect.
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46In a Solomon four-group design, the treatment effect is large among pretested participants but negligible among participants who were not pretested. What does this pattern most strongly indicate?
Experimentation methods
Hard
A.Random assignment failed in the non-pretested groups
B.Treatment diffusion occurred only in pretested groups
C.Pretesting sensitized participants to the treatment
D.The posttest has weak inter-rater reliability
Correct Answer: Pretesting sensitized participants to the treatment
Explanation:
A treatment effect that depends on whether a pretest was administered indicates a pretest-by-treatment interaction, commonly called pretest sensitization.
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47Participants are randomized to receive either a high- or low-autonomy instruction. A manipulation-check item shows no difference in perceived autonomy, although the outcome differs significantly between groups. Which interpretation is most appropriate?
Experimentation methods
Hard
A.Randomization is invalid whenever a manipulation check is nonsignificant
B.The manipulation check should be treated as the primary dependent variable
C.The causal pathway through perceived autonomy is not supported
D.The outcome difference proves that autonomy was successfully manipulated
Correct Answer: The causal pathway through perceived autonomy is not supported
Explanation:
The outcome difference may reflect another feature of the instructions. Without a successful manipulation check, the intended autonomy-based interpretation is not supported.
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48In a randomized trial, of participants assigned to the intervention do not comply, while some controls independently obtain a similar intervention. Which primary analysis best preserves the causal benefit of random assignment?
Experimentation methods
Hard
A.Reclassify participants according to the intervention actually received
B.Compare groups according to their original assignments
C.Exclude all participants exposed to a nonassigned intervention
D.Compare only participants who followed their assigned protocol
Correct Answer: Compare groups according to their original assignments
Explanation:
An intention-to-treat analysis preserves randomization and estimates the effect of assignment, although noncompliance may dilute the estimated treatment effect.
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49An online survey samples exclusively from a complete registry of licensed physicians, but younger physicians respond at much higher rates than older physicians. Registry age totals are available. Which adjustment most directly targets the resulting bias?
Survey methods
Hard
A.Expand the registry by adding unlicensed healthcare workers
B.Increase sample size without altering response-rate patterns
C.Delete age from the analysis to prevent model dependence
D.Weight respondents to reproduce the registry's age distribution
Correct Answer: Weight respondents to reproduce the registry's age distribution
Explanation:
The frame covers the target population, but response differs by age. Nonresponse weighting or post-stratification by known age totals directly addresses this imbalance.
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50In a randomized-response survey, each respondent answers "Yes" with probability regardless of truth and otherwise answers the sensitive question truthfully. If of recorded responses are "Yes," what is the estimated prevalence of the sensitive characteristic?
Survey methods
Hard
A.
B.
C.
D.
Correct Answer:
Explanation:
If prevalence is , then . Therefore, .
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51A probability sample has a response rate. Respondents and nonrespondents have similar distributions on known demographic variables, but the outcome of interest is unavailable for nonrespondents. Which conclusion is justified?
Survey methods
Hard
A.Low response alone does not determine the magnitude of nonresponse bias
B.The outcome estimate must be adjusted upward by
C.Probability sampling eliminates bias created by differential response
D.Demographic similarity proves that the outcome estimate is unbiased
Correct Answer: Low response alone does not determine the magnitude of nonresponse bias
Explanation:
Nonresponse bias depends on how response propensity relates to the survey outcome, not solely on the response rate. Demographic balance is reassuring but not conclusive.
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52A researcher wants to measure household material deprivation as an index formed by lacking food, heating, transportation, and internet access. Removing one component changes the construct's substantive coverage. Which measurement model is most appropriate?
Introduction to questionnaires
Hard
A.A formative model in which indicators jointly define deprivation
B.A test-retest model in which indicators represent measurement occasions
C.A criterion model in which one indicator validates all remaining indicators
D.A reflective model in which deprivation causes interchangeable indicators
Correct Answer: A formative model in which indicators jointly define deprivation
Explanation:
The components collectively form the deprivation construct and need not be interchangeable or highly correlated, which characterizes a formative model.
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53A survey asks respondents to report the number of medical consultations they had during the previous five years. Many respondents omit routine visits and misplace older visits in time. Which error combination is most directly involved?
Introduction to questionnaires
Hard
A.Acquiescence and extreme responding
B.Sampling variance and coding inconsistency
C.Recall failure and temporal telescoping
D.Coverage error and interviewer drift
Correct Answer: Recall failure and temporal telescoping
Explanation:
Omitted visits reflect recall failure, while assigning events to the wrong time period reflects temporal telescoping.
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54A questionnaire about household finances is completed by one adult on behalf of every household member. For which variable is proxy reporting most likely to produce serious measurement error?
Introduction to questionnaires
Hard
A.The number of bedrooms in the household dwelling
B.The household's monthly mortgage payment amount
C.Each member's recorded relationship to the respondent
D.Each member's privately experienced anxiety about debt
Correct Answer: Each member's privately experienced anxiety about debt
Explanation:
Proxy respondents can often report observable household facts, but they are less reliable for another person's private attitudes, feelings, or subjective experiences.
Incorrect! Try again.
55A draft item asks, "How satisfied are you with the speed and fairness of the university's admissions process?" Cognitive interviews show that respondents satisfied with speed but dissatisfied with fairness choose the midpoint. What is the best revision?
Questionnaire design process
Hard
A.Replace satisfaction with a single overall approval question
B.Create separate satisfaction items for speed and fairness
C.Add more midpoint labels to the existing response scale
D.Ask respondents to average speed and fairness before answering
Correct Answer: Create separate satisfaction items for speed and fairness
Explanation:
The item is double-barreled because speed and fairness can receive different evaluations. Separate items prevent respondents from having to combine conflicting judgments.
Incorrect! Try again.
56A researcher suspects that asking about unemployment immediately before a life-satisfaction item makes employment concerns unusually salient. Which design provides the strongest test of this context effect?
Questionnaire design process
Hard
A.Increase the number of response categories for life satisfaction
B.Randomly assign respondents to alternative question orders
C.Administer the same fixed order to a larger probability sample
D.Place both questions at the end of every questionnaire
Correct Answer: Randomly assign respondents to alternative question orders
Explanation:
Randomized question order isolates the causal effect of preceding context by making the order independent of respondent characteristics.
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57Experts agree that an item accurately represents a construct, yet cognitive interviewing reveals that respondents interpret its key term in three incompatible ways. Which stage should occur next?
Questionnaire design process
Hard
A.Remove respondents whose interpretations differ from the experts'
B.Proceed directly to full administration and adjust statistically
C.Revise the wording and repeat cognitive testing
D.Retain the item because expert content validity is sufficient
Correct Answer: Revise the wording and repeat cognitive testing
Explanation:
Expert review cannot substitute for evidence that respondents understand an item consistently. Revision followed by renewed cognitive testing is required.
Incorrect! Try again.
58A question about employment status is intentionally skipped for respondents younger than 16. Among eligible respondents, some refuse and others answer "Don't know." Which coding scheme best preserves analytically meaningful distinctions?
Coding the questionnaire
Hard
A.Impute all three categories before entering the questionnaire data
B.Use distinct codes for structural skip, refusal, and don't know
C.Code structural skips as unemployed and refusals as missing
D.Assign one missing-value code to every unanswered question
Correct Answer: Use distinct codes for structural skip, refusal, and don't know
Explanation:
Structural inapplicability, refusal, and lack of knowledge have different meanings and should remain distinguishable during cleaning and analysis.
Incorrect! Try again.
59Respondents may select any number of six information sources, including selecting none. Which coding structure is generally most suitable for analysis?
Coding the questionnaire
Hard
A.Assign one numeric code equal to the sum of source identifiers
B.Store only the first selected source in one categorical variable
C.Create a separate row only when all six sources are selected
D.Create six binary variables and preserve a valid all-zero pattern
Correct Answer: Create six binary variables and preserve a valid all-zero pattern
Explanation:
One binary variable per option preserves every combination. An all-zero vector can validly represent selecting none if that response is permitted.
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60A five-point scale uses strongly disagree and strongly agree. One negatively worded item must be aligned with positively worded items before computing a score. Which transformation is correct while retaining missing values as missing?
Coding the questionnaire
Hard
A.For all records, compute
B.For all records, compute
C.For valid responses, compute
D.For valid responses, compute
Correct Answer: For valid responses, compute
Explanation:
For a -to- scale, reverse coding uses , mapping to and to without recoding missing values.
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