Correct Answer: Systematically watching and recording behavior
Explanation:
Observation involves watching events or behavior and recording relevant information systematically.
Incorrect! Try again.
2In participant observation, what does the researcher do?
Observation methods
Easy
A.Conducts only telephone interviews
B.Observes through a one-way mirror
C.Uses data from earlier studies
D.Joins the group being studied
Correct Answer: Joins the group being studied
Explanation:
In participant observation, the researcher takes part in the activities of the group being studied.
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3Which observation method uses predetermined categories for recording behavior?
Observation methods
Easy
A.Structured observation
B.Participant observation
C.Unstructured observation
D.Indirect observation
Correct Answer: Structured observation
Explanation:
Structured observation uses predefined categories, rules, or checklists to record behavior.
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4What is a common limitation of observation?
Observation methods
Easy
A.It produces only secondary data
B.It cannot record visible behavior
C.It always requires a questionnaire
D.It may not reveal personal attitudes
Correct Answer: It may not reveal personal attitudes
Explanation:
Observation can record visible behavior, but it may not explain a person's private attitudes or motives.
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5What is the variable deliberately changed by a researcher in an experiment?
Experimentation methods
Easy
A.Control variable
B.Dependent variable
C.Independent variable
D.Extraneous variable
Correct Answer: Independent variable
Explanation:
The independent variable is deliberately changed to examine its effect on another variable.
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6What does the dependent variable represent in an experiment?
Experimentation methods
Easy
A.The factor being manipulated
B.The condition kept constant
C.The outcome being measured
D.The sample being selected
Correct Answer: The outcome being measured
Explanation:
The dependent variable is the outcome measured to determine the effect of the independent variable.
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7What is the main purpose of a control group?
Experimentation methods
Easy
A.To receive every experimental treatment
B.To design questions for the study
C.To provide a basis for comparison
D.To select participants for the sample
Correct Answer: To provide a basis for comparison
Explanation:
A control group provides a comparison that helps researchers assess the effect of a treatment.
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8Which research method is most suitable for studying cause-and-effect relationships?
Experimentation methods
Easy
A.Documentary review
B.Descriptive survey
C.Experimental research
D.Historical research
Correct Answer: Experimental research
Explanation:
Experimental research tests cause-and-effect relationships by manipulating one variable and measuring its effect.
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9What is a survey mainly used to collect?
Survey methods
Easy
A.Evidence from controlled treatments
B.Records from physical observations only
C.Information from a group of respondents
D.Measurements from laboratory equipment
Correct Answer: Information from a group of respondents
Explanation:
A survey gathers information about characteristics, opinions, or behavior from a group of respondents.
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10Which method is commonly used to conduct a survey?
Survey methods
Easy
A.Participant observation
B.Laboratory manipulation
C.Online questionnaire
D.Physical measurement
Correct Answer: Online questionnaire
Explanation:
Online questionnaires are a common survey method because they can collect responses from many people.
Incorrect! Try again.
11What is the population in survey research?
Survey methods
Easy
A.The entire group of interest
B.The researchers conducting the study
C.The questions included in the survey
D.The variables controlled in an experiment
Correct Answer: The entire group of interest
Explanation:
The population is the complete group about which the researcher wants to draw conclusions.
Incorrect! Try again.
12What is a questionnaire?
Introduction to questionnaires
Easy
A.A method of selecting samples
B.A structured set of questions
C.A summary of research findings
D.A controlled laboratory procedure
Correct Answer: A structured set of questions
Explanation:
A questionnaire is a set of written or digital questions used to collect information from respondents.
Incorrect! Try again.
13Which type of question allows respondents to answer in their own words?
Introduction to questionnaires
Easy
A.Open-ended question
B.Closed-ended question
C.Multiple-choice question
D.Dichotomous question
Correct Answer: Open-ended question
Explanation:
An open-ended question allows respondents to provide an answer using their own words.
Incorrect! Try again.
14Which type of questionnaire item asks respondents to choose from given answers?
Introduction to questionnaires
Easy
A.Unstructured item
B.Closed-ended item
C.Narrative item
D.Open-ended item
Correct Answer: Closed-ended item
Explanation:
A closed-ended item provides a fixed set of response options from which respondents choose.
Incorrect! Try again.
15What should be done first when designing a questionnaire?
Questionnaire design process
Easy
A.Assign codes to all responses
B.Calculate the final results
C.Publish the completed findings
D.Define the information needed
Correct Answer: Define the information needed
Explanation:
Questionnaire design begins by identifying the study objectives and the information that must be collected.
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16Why is a questionnaire pretested before full distribution?
Questionnaire design process
Easy
A.To increase the target population
B.To replace the research objectives
C.To remove all response options
D.To identify unclear questions
Correct Answer: To identify unclear questions
Explanation:
Pretesting helps identify confusing wording, missing options, and other problems before the main survey.
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17Which wording is most appropriate for a questionnaire?
Questionnaire design process
Easy
A.Ambiguous and indirect wording
B.Technical and specialized wording
C.Emotional and persuasive wording
D.Clear and neutral wording
Correct Answer: Clear and neutral wording
Explanation:
Clear and neutral wording helps respondents understand questions without being guided toward an answer.
Incorrect! Try again.
18What does coding questionnaire responses mean?
Coding the questionnaire
Easy
A.Writing additional questions for respondents
B.Removing incomplete surveys from storage
C.Assigning symbols or numbers to answers
D.Selecting participants for an experiment
Correct Answer: Assigning symbols or numbers to answers
Explanation:
Coding converts responses into symbols or numbers so they can be organized and analyzed.
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19If "Yes" is coded as 1 and "No" as 0, what does the code 1 represent?
Coding the questionnaire
Easy
A.Unknown
B.Yes
C.Missing
D.No
Correct Answer: Yes
Explanation:
According to the stated coding scheme, the value 1 represents a "Yes" response.
Incorrect! Try again.
20What is a codebook used for in questionnaire research?
Coding the questionnaire
Easy
A.To explain variables and their codes
B.To manipulate experimental conditions
C.To recruit people for the survey
D.To observe respondents' behavior
Correct Answer: To explain variables and their codes
Explanation:
A codebook records variable names, response categories, and the codes assigned to each category.
Incorrect! Try again.
21A researcher studies how nurses respond to emergency alarms by watching them during actual hospital shifts without joining their activities. Which observation method is being used?
Observation methods
Medium
A.Controlled observation
B.Participant observation
C.Non-participant observation
D.Indirect observation
Correct Answer: Non-participant observation
Explanation:
The researcher observes the nurses without becoming involved in their activities, which characterizes non-participant observation.
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22Two observers classify the same classroom behaviors but frequently assign different categories. Which action would most directly improve the reliability of the observations?
Observation methods
Medium
A.Observe a larger number of classes
B.Train observers using a coding guide
C.Remove uncommon behavior categories
D.Increase the observation period
Correct Answer: Train observers using a coding guide
Explanation:
Training with a clear coding guide helps observers apply behavioral categories consistently, improving inter-observer reliability.
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23Shoppers alter their behavior because they notice a researcher recording how they move through a store. What problem does this illustrate?
Observation methods
Medium
A.Recall error
B.Reactivity effect
C.Observer drift
D.Selection bias
Correct Answer: Reactivity effect
Explanation:
Reactivity occurs when people change their behavior because they know they are being observed.
Incorrect! Try again.
24A researcher wants to compare how often students ask questions during lectures. Which recording approach is most appropriate?
Observation methods
Medium
A.Time sampling
B.Critical-case sampling
C.Event sampling
D.Narrative recording
Correct Answer: Event sampling
Explanation:
Event sampling records each occurrence of a defined behavior, making it suitable for counting student questions.
Incorrect! Try again.
25A company randomly assigns employees to either a new training program or the existing program and then compares productivity. What is the main purpose of random assignment?
Experimentation methods
Medium
A.To eliminate measurement error
B.To increase the sample size
C.To balance pre-existing differences
D.To guarantee external validity
Correct Answer: To balance pre-existing differences
Explanation:
Random assignment tends to distribute participant characteristics across groups, reducing the influence of pre-existing differences.
Incorrect! Try again.
26In an experiment on whether room temperature affects test performance, all participants receive the same test under identical time limits. What role do the test and time limit serve?
Experimentation methods
Medium
A.Sampling variables
B.Treatment conditions
C.Control variables
D.Dependent variables
Correct Answer: Control variables
Explanation:
Keeping the test and time limit constant prevents them from providing alternative explanations for performance differences.
Incorrect! Try again.
27A researcher compares an existing class using digital textbooks with another existing class using printed textbooks. Students were not randomly assigned. Which design best describes this study?
Experimentation methods
Medium
A.Quasi-experimental design
B.Cross-sectional survey design
C.True experimental design
D.Naturalistic observation design
Correct Answer: Quasi-experimental design
Explanation:
The study compares treatment conditions but lacks random assignment, so it is quasi-experimental.
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28Participants improve their scores on a second memory test partly because they have already taken a similar test. Which threat to internal validity is present?
Experimentation methods
Medium
A.Selection effect
B.History effect
C.Attrition effect
D.Testing effect
Correct Answer: Testing effect
Explanation:
A testing effect occurs when exposure to a pretest influences performance on a later measurement.
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29A university needs estimates from first-year, second-year, third-year, and final-year students. Which sampling method best ensures representation from every year?
Survey methods
Medium
A.Stratified sampling
B.Convenience sampling
C.Snowball sampling
D.Systematic sampling
Correct Answer: Stratified sampling
Explanation:
Stratified sampling divides the population into year-based groups and selects respondents from each group.
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30A mailed customer survey receives responses mainly from people with very strong positive or negative opinions. Which type of error is the greatest concern?
Survey methods
Medium
A.Coding error
B.Interviewer bias
C.Coverage duplication
D.Nonresponse bias
Correct Answer: Nonresponse bias
Explanation:
Nonresponse bias arises when respondents differ systematically from people who do not return the survey.
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31A researcher measures voter preferences once, two weeks before an election, using a representative sample. Which survey design is being used?
Survey methods
Medium
A.Longitudinal survey
B.Cohort survey
C.Panel survey
D.Cross-sectional survey
Correct Answer: Cross-sectional survey
Explanation:
A cross-sectional survey collects data from a population or sample at a single point in time.
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32A researcher needs respondents to describe unexpected reasons for leaving a job. Which question format is most suitable?
Introduction to questionnaires
Medium
A.Dichotomous question
B.Open-ended question
C.Ranking question
D.Multiple-choice question
Correct Answer: Open-ended question
Explanation:
An open-ended question allows respondents to provide reasons that the researcher may not have anticipated.
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33A questionnaire asks, "How satisfied are you with the speed and accuracy of our service?" What is the main weakness of this item?
Introduction to questionnaires
Medium
A.It assumes prior knowledge
B.It uses technical terminology
C.It lacks a reference period
D.It combines two issues
Correct Answer: It combines two issues
Explanation:
The item is double-barreled because speed and accuracy may receive different evaluations from the same respondent.
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34Which response scale best measures the extent to which respondents agree with the statement "Online classes improve my learning"?
Introduction to questionnaires
Medium
A.A list of course subjects
B.A five-point agreement scale
C.An open numerical field
D.A yes-or-no screening item
Correct Answer: A five-point agreement scale
Explanation:
A five-point agreement scale captures both the direction and strength of a respondent's attitude.
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35Before drafting questionnaire items, a researcher defines "customer loyalty" as repeat purchase intention and willingness to recommend. Which design task has been completed?
Questionnaire design process
Medium
A.Calculating the response rate
B.Operationalizing the construct
C.Selecting the sample
D.Coding missing responses
Correct Answer: Operationalizing the construct
Explanation:
Operationalization translates an abstract concept into specific dimensions or indicators that can be measured.
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36A pilot test shows that respondents interpret "regular exercise" in several different ways. What is the best revision?
Questionnaire design process
Medium
A.Convert it into a ranking item
B.Replace it with a defined frequency
C.Move it to the questionnaire end
D.Add more response categories
Correct Answer: Replace it with a defined frequency
Explanation:
A specific frequency, such as "three or more times per week," removes ambiguity from the term "regular."
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37A questionnaire begins with detailed questions about personal debt, causing many respondents to stop immediately. Which design change is most appropriate?
Questionnaire design process
Medium
A.Use longer introductory instructions
B.Add more sensitive response options
C.Place demographic items at the start
D.Place sensitive items near the end
Correct Answer: Place sensitive items near the end
Explanation:
Beginning with easy, engaging questions builds cooperation before respondents encounter sensitive items.
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38Respondents who answer "No" to owning a car should bypass questions about fuel expenses. Which questionnaire feature should implement this requirement?
Questionnaire design process
Medium
A.A consent statement
B.A semantic scale
C.A skip instruction
D.A ranking grid
Correct Answer: A skip instruction
Explanation:
A skip instruction directs respondents past questions that do not apply based on an earlier answer.
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39A satisfaction item has responses coded as 1 = Very dissatisfied through 5 = Very satisfied. One respondent leaves the item blank. How should the blank normally be coded?
Coding the questionnaire
Medium
A.As the sample mean value
B.As the midpoint value of 3
C.As a separate missing-value code
D.As the lowest value of 1
Correct Answer: As a separate missing-value code
Explanation:
A blank response should be distinguished from valid answers so that it does not distort statistical analysis.
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40A questionnaire includes the negative item "The website is difficult to use," rated from 1 = Strongly disagree to 5 = Strongly agree. To combine it with positively worded usability items, which recoding is required?
Reverse coding aligns the negative item's direction with positive items, so higher values consistently indicate greater usability.
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41Researchers record helping behavior in a railway station. After noticing the observers, passengers initially help more often, but their behavior returns to baseline after several days. Which design response most directly addresses the validity threat illustrated here?
Observation methods
Hard
A.Replace event sampling with fixed-interval time sampling
B.Extend observer presence until participants become habituated
C.Match observers to participants by demographic profile
D.Increase the number of behavioral coding categories
Correct Answer: Extend observer presence until participants become habituated
Explanation:
The temporary change is observer reactivity. Prolonged presence can promote habituation, reducing behavior changes caused by awareness of observation.
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42Two observers classify behavior as present or absent. Their observed agreement is . Observer A records presence in of cases, while Observer B records presence in . What is Cohen's ?
Observation methods
Hard
A.
B.
C.
D.
Correct Answer:
Explanation:
Chance agreement is . Thus, .
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43Aggressive incidents are rare, brief, and unevenly distributed across school playground periods. Researchers need both an accurate incident count and a rate that permits comparison across playgrounds. Which strategy is most appropriate?
Observation methods
Hard
A.Use continuous recording but omit periods containing no incidents
B.Time-sample intervals and count only the first incident per interval
C.Observe one randomly selected child throughout every playground period
D.Event-sample incidents and record exposure time for each playground
Correct Answer: Event-sample incidents and record exposure time for each playground
Explanation:
Event sampling captures rare behaviors, while exposure time supplies the denominator needed to compare incident rates across settings.
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44Observers achieved high agreement during training, but agreement declined gradually during a six-month study even though the coding manual did not change. Which procedure best addresses the likely problem?
Observation methods
Hard
A.Allow each observer to refine definitions based on field experience
B.Conduct periodic recalibration using independently coded benchmark recordings
C.Replace categorical codes with unrestricted narrative descriptions
D.Calculate agreement only from the observers' original training sessions
Correct Answer: Conduct periodic recalibration using independently coded benchmark recordings
Explanation:
The pattern indicates observer drift. Periodic blind coding of benchmark material detects and corrects departures from the original coding standard.
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45A experiment manipulates training (absent or present) and workload (low or high). Training improves mean performance by 10 points under low workload but reduces it by 4 points under high workload. Which conclusion is most defensible?
Experimentation methods
Hard
A.Training produces only a workload-independent main effect
B.Training and workload interact in their effect on performance
C.Training has no effect because its effects have opposite signs
D.Workload is a confound because performance differs across conditions
Correct Answer: Training and workload interact in their effect on performance
Explanation:
The effect of training changes direction across workload levels, demonstrating a crossover interaction rather than a workload-independent effect.
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46In a Solomon four-group design, the treatment effect is large among pretested participants but negligible among participants who were not pretested. What does this pattern most strongly indicate?
Experimentation methods
Hard
A.Pretesting sensitized participants to the treatment
B.Random assignment failed in the non-pretested groups
C.The posttest has weak inter-rater reliability
D.Treatment diffusion occurred only in pretested groups
Correct Answer: Pretesting sensitized participants to the treatment
Explanation:
A treatment effect that depends on whether a pretest was administered indicates a pretest-by-treatment interaction, commonly called pretest sensitization.
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47Participants are randomized to receive either a high- or low-autonomy instruction. A manipulation-check item shows no difference in perceived autonomy, although the outcome differs significantly between groups. Which interpretation is most appropriate?
Experimentation methods
Hard
A.The outcome difference proves that autonomy was successfully manipulated
B.The causal pathway through perceived autonomy is not supported
C.The manipulation check should be treated as the primary dependent variable
D.Randomization is invalid whenever a manipulation check is nonsignificant
Correct Answer: The causal pathway through perceived autonomy is not supported
Explanation:
The outcome difference may reflect another feature of the instructions. Without a successful manipulation check, the intended autonomy-based interpretation is not supported.
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48In a randomized trial, of participants assigned to the intervention do not comply, while some controls independently obtain a similar intervention. Which primary analysis best preserves the causal benefit of random assignment?
Experimentation methods
Hard
A.Compare only participants who followed their assigned protocol
B.Reclassify participants according to the intervention actually received
C.Exclude all participants exposed to a nonassigned intervention
D.Compare groups according to their original assignments
Correct Answer: Compare groups according to their original assignments
Explanation:
An intention-to-treat analysis preserves randomization and estimates the effect of assignment, although noncompliance may dilute the estimated treatment effect.
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49An online survey samples exclusively from a complete registry of licensed physicians, but younger physicians respond at much higher rates than older physicians. Registry age totals are available. Which adjustment most directly targets the resulting bias?
Survey methods
Hard
A.Increase sample size without altering response-rate patterns
B.Delete age from the analysis to prevent model dependence
C.Expand the registry by adding unlicensed healthcare workers
D.Weight respondents to reproduce the registry's age distribution
Correct Answer: Weight respondents to reproduce the registry's age distribution
Explanation:
The frame covers the target population, but response differs by age. Nonresponse weighting or post-stratification by known age totals directly addresses this imbalance.
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50In a randomized-response survey, each respondent answers "Yes" with probability regardless of truth and otherwise answers the sensitive question truthfully. If of recorded responses are "Yes," what is the estimated prevalence of the sensitive characteristic?
Survey methods
Hard
A.
B.
C.
D.
Correct Answer:
Explanation:
If prevalence is , then . Therefore, .
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51A probability sample has a response rate. Respondents and nonrespondents have similar distributions on known demographic variables, but the outcome of interest is unavailable for nonrespondents. Which conclusion is justified?
Survey methods
Hard
A.Probability sampling eliminates bias created by differential response
B.The outcome estimate must be adjusted upward by
C.Low response alone does not determine the magnitude of nonresponse bias
D.Demographic similarity proves that the outcome estimate is unbiased
Correct Answer: Low response alone does not determine the magnitude of nonresponse bias
Explanation:
Nonresponse bias depends on how response propensity relates to the survey outcome, not solely on the response rate. Demographic balance is reassuring but not conclusive.
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52A researcher wants to measure household material deprivation as an index formed by lacking food, heating, transportation, and internet access. Removing one component changes the construct's substantive coverage. Which measurement model is most appropriate?
Introduction to questionnaires
Hard
A.A formative model in which indicators jointly define deprivation
B.A reflective model in which deprivation causes interchangeable indicators
C.A criterion model in which one indicator validates all remaining indicators
D.A test-retest model in which indicators represent measurement occasions
Correct Answer: A formative model in which indicators jointly define deprivation
Explanation:
The components collectively form the deprivation construct and need not be interchangeable or highly correlated, which characterizes a formative model.
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53A survey asks respondents to report the number of medical consultations they had during the previous five years. Many respondents omit routine visits and misplace older visits in time. Which error combination is most directly involved?
Introduction to questionnaires
Hard
A.Sampling variance and coding inconsistency
B.Acquiescence and extreme responding
C.Recall failure and temporal telescoping
D.Coverage error and interviewer drift
Correct Answer: Recall failure and temporal telescoping
Explanation:
Omitted visits reflect recall failure, while assigning events to the wrong time period reflects temporal telescoping.
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54A questionnaire about household finances is completed by one adult on behalf of every household member. For which variable is proxy reporting most likely to produce serious measurement error?
Introduction to questionnaires
Hard
A.Each member's recorded relationship to the respondent
B.The household's monthly mortgage payment amount
C.The number of bedrooms in the household dwelling
D.Each member's privately experienced anxiety about debt
Correct Answer: Each member's privately experienced anxiety about debt
Explanation:
Proxy respondents can often report observable household facts, but they are less reliable for another person's private attitudes, feelings, or subjective experiences.
Incorrect! Try again.
55A draft item asks, "How satisfied are you with the speed and fairness of the university's admissions process?" Cognitive interviews show that respondents satisfied with speed but dissatisfied with fairness choose the midpoint. What is the best revision?
Questionnaire design process
Hard
A.Ask respondents to average speed and fairness before answering
B.Replace satisfaction with a single overall approval question
C.Create separate satisfaction items for speed and fairness
D.Add more midpoint labels to the existing response scale
Correct Answer: Create separate satisfaction items for speed and fairness
Explanation:
The item is double-barreled because speed and fairness can receive different evaluations. Separate items prevent respondents from having to combine conflicting judgments.
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56A researcher suspects that asking about unemployment immediately before a life-satisfaction item makes employment concerns unusually salient. Which design provides the strongest test of this context effect?
Questionnaire design process
Hard
A.Randomly assign respondents to alternative question orders
B.Place both questions at the end of every questionnaire
C.Administer the same fixed order to a larger probability sample
D.Increase the number of response categories for life satisfaction
Correct Answer: Randomly assign respondents to alternative question orders
Explanation:
Randomized question order isolates the causal effect of preceding context by making the order independent of respondent characteristics.
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57Experts agree that an item accurately represents a construct, yet cognitive interviewing reveals that respondents interpret its key term in three incompatible ways. Which stage should occur next?
Questionnaire design process
Hard
A.Revise the wording and repeat cognitive testing
B.Proceed directly to full administration and adjust statistically
C.Remove respondents whose interpretations differ from the experts'
D.Retain the item because expert content validity is sufficient
Correct Answer: Revise the wording and repeat cognitive testing
Explanation:
Expert review cannot substitute for evidence that respondents understand an item consistently. Revision followed by renewed cognitive testing is required.
Incorrect! Try again.
58A question about employment status is intentionally skipped for respondents younger than 16. Among eligible respondents, some refuse and others answer "Don't know." Which coding scheme best preserves analytically meaningful distinctions?
Coding the questionnaire
Hard
A.Impute all three categories before entering the questionnaire data
B.Assign one missing-value code to every unanswered question
C.Use distinct codes for structural skip, refusal, and don't know
D.Code structural skips as unemployed and refusals as missing
Correct Answer: Use distinct codes for structural skip, refusal, and don't know
Explanation:
Structural inapplicability, refusal, and lack of knowledge have different meanings and should remain distinguishable during cleaning and analysis.
Incorrect! Try again.
59Respondents may select any number of six information sources, including selecting none. Which coding structure is generally most suitable for analysis?
Coding the questionnaire
Hard
A.Create a separate row only when all six sources are selected
B.Store only the first selected source in one categorical variable
C.Assign one numeric code equal to the sum of source identifiers
D.Create six binary variables and preserve a valid all-zero pattern
Correct Answer: Create six binary variables and preserve a valid all-zero pattern
Explanation:
One binary variable per option preserves every combination. An all-zero vector can validly represent selecting none if that response is permitted.
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60A five-point scale uses strongly disagree and strongly agree. One negatively worded item must be aligned with positively worded items before computing a score. Which transformation is correct while retaining missing values as missing?
Coding the questionnaire
Hard
A.For all records, compute
B.For valid responses, compute
C.For valid responses, compute
D.For all records, compute
Correct Answer: For valid responses, compute
Explanation:
For a -to- scale, reverse coding uses , mapping to and to without recoding missing values.
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