1Which two broad approaches to research are most commonly distinguished?
Research approaches
Easy
A.Formal and casual
B.Primary and tertiary
C.Direct and indirect
D.Quantitative and qualitative
Correct Answer: Quantitative and qualitative
Explanation:
Research is broadly classified into quantitative (numerical, measurable) and qualitative (descriptive, interpretive) approaches.
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2The quantitative approach to research is mainly concerned with:
Research approaches
Easy
A.Avoiding any measurement
B.Personal opinions of the researcher
C.Descriptions of feelings only
D.Generation of data in numerical form
Correct Answer: Generation of data in numerical form
Explanation:
The quantitative approach relies on data that can be measured and expressed in numbers for statistical analysis.
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3Which approach focuses on understanding meanings, experiences, and non-numeric data?
Research approaches
Easy
A.Statistical approach
B.Experimental approach
C.Qualitative approach
D.Simulation approach
Correct Answer: Qualitative approach
Explanation:
The qualitative approach studies attitudes, opinions, and experiences using non-numerical, descriptive data.
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4The inferential approach to research is a form of which broader approach?
Research approaches
Easy
A.Quantitative approach
B.Narrative approach
C.Historical approach
D.Qualitative approach
Correct Answer: Quantitative approach
Explanation:
The inferential approach uses samples and statistics to infer characteristics of a population, making it part of the quantitative approach.
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5Which of the following best states a key significance of research?
Significance of research
Easy
A.It provides a basis for policy and decision making
B.It eliminates the use of data
C.It only fills library shelves
D.It replaces the need for planning
Correct Answer: It provides a basis for policy and decision making
Explanation:
Research supplies reliable knowledge that guides sound policies, planning, and decisions in many fields.
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6Research is significant to business and industry mainly because it helps to:
Significance of research
Easy
A.Solve operational and market problems
B.Avoid all record keeping
C.Increase random guessing
D.Remove the need for customers
Correct Answer: Solve operational and market problems
Explanation:
In business, research helps identify and solve problems related to production, marketing, and consumer needs.
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7For students and academics, research is significant because it:
Significance of research
Easy
A.Develops new knowledge and analytical skills
B.Ends the need for reading
C.Discourages curiosity
D.Guarantees results without study
Correct Answer: Develops new knowledge and analytical skills
Explanation:
Research promotes intellectual growth, critical thinking, and the creation of new knowledge.
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8Which of the following is usually the first step in the research process?
Research process
Easy
A.Defining the research problem
B.Writing the final report
C.Collecting the data
D.Interpreting the results
Correct Answer: Defining the research problem
Explanation:
The research process begins by clearly defining and formulating the problem to be studied.
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9In the research process, reviewing existing literature helps the researcher to:
Research process
Easy
A.Avoid defining the problem
B.Guarantee funding
C.Understand what is already known about the problem
D.Skip data collection
Correct Answer: Understand what is already known about the problem
Explanation:
A literature review reveals prior work, gaps, and useful methods related to the research problem.
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10A hypothesis in the research process is best described as a:
Research process
Easy
A.Final proven conclusion
B.Summary of the report
C.List of references
D.Tentative assumption to be tested
Correct Answer: Tentative assumption to be tested
Explanation:
A hypothesis is a tentative statement or assumption whose validity is examined through the research.
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11Which step generally comes last in the research process?
Research process
Easy
A.Formulating the problem
B.Developing the research design
C.Reviewing the literature
D.Preparation of the research report
Correct Answer: Preparation of the research report
Explanation:
After analysis and interpretation, the process concludes with writing and presenting the research report.
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12A research design is best described as a:
Research process
Easy
A.Final summary of findings
B.List of respondents' names
C.Plan or blueprint for conducting the study
D.Set of references used
Correct Answer: Plan or blueprint for conducting the study
Explanation:
A research design is the overall plan that specifies methods and procedures for collecting and analyzing data.
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13Which of the following is a criterion of good research?
Criteria of good research
Easy
A.Clearly defined purpose
B.Biased conclusions
C.Unrepeatable methods
D.Hidden objectives
Correct Answer: Clearly defined purpose
Explanation:
Good research has a clearly stated purpose and objectives so the study can be understood and evaluated.
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14Good research is said to be systematic, which means it:
Criteria of good research
Easy
A.Follows a logical, structured sequence of steps
B.Avoids any procedure
C.Relies only on guesswork
D.Is done without any planning
Correct Answer: Follows a logical, structured sequence of steps
Explanation:
Systematic research proceeds according to well-defined, orderly steps rather than in a random manner.
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15When the results of a study can be verified by repeating it, the research is said to be:
Criteria of good research
Easy
A.Replicable
B.Temporary
C.Confidential
D.Optional
Correct Answer: Replicable
Explanation:
Good research is replicable, meaning others can repeat it and obtain consistent results.
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16Which quality ensures that a research instrument measures what it is intended to measure?
Criteria of good research
Easy
A.Length
B.Novelty
C.Popularity
D.Validity
Correct Answer: Validity
Explanation:
Validity refers to the degree to which a tool actually measures the concept it is intended to measure.
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17A theory in research is best described as a:
Concept of theory: deductive and inductive theory
Easy
A.Random collection of unrelated facts
B.Single unverified opinion
C.List of raw data values
D.Set of related concepts explaining a phenomenon
Correct Answer: Set of related concepts explaining a phenomenon
Explanation:
A theory is a systematic set of interrelated concepts and propositions that explain or predict phenomena.
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18Deductive reasoning moves from:
Concept of theory: deductive and inductive theory
Easy
A.General to specific
B.Data to nowhere
C.Specific to general
D.Effect to no cause
Correct Answer: General to specific
Explanation:
Deductive reasoning starts with a general theory or premise and derives specific, testable conclusions.
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19Inductive reasoning moves from:
Concept of theory: deductive and inductive theory
Easy
A.Conclusion to premise
B.Specific observations to general conclusions
C.General laws to single facts
D.Theory to hypothesis only
Correct Answer: Specific observations to general conclusions
Explanation:
Inductive reasoning begins with specific observations and builds toward broader generalizations or theories.
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20Which approach typically begins with a theory and then tests it with data?
Concept of theory: deductive and inductive theory
Easy
A.Deductive approach
B.Inductive approach
C.Descriptive approach
D.Random approach
Correct Answer: Deductive approach
Explanation:
The deductive approach starts from an existing theory, forms hypotheses, and tests them against observations.
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21A researcher collects numerical data on customer satisfaction scores and applies statistical tests to identify patterns. Which research approach is being used?
Research approaches
Medium
A.Quantitative approach
B.Historical approach
C.Qualitative approach
D.Case study approach
Correct Answer: Quantitative approach
Explanation:
The quantitative approach relies on the generation of numerical data and its analysis through statistical methods to identify patterns and test relationships.
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22An investigator conducts in-depth interviews to understand the lived experiences of migrant workers, focusing on meanings rather than numbers. This best represents which approach?
Research approaches
Medium
A.Experimental approach
B.Survey approach
C.Quantitative approach
D.Qualitative approach
Correct Answer: Qualitative approach
Explanation:
The qualitative approach is concerned with subjective assessment of attitudes, opinions, and experiences, emphasizing meanings rather than numerical measurement.
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23Which situation best justifies the use of a mixed-methods research approach?
Research approaches
Medium
A.A study relies solely on personal narratives
B.A study avoids any form of measurement
C.A study only requires counting frequencies of events
D.A study needs both statistical trends and detailed contextual understanding
Correct Answer: A study needs both statistical trends and detailed contextual understanding
Explanation:
A mixed-methods approach combines quantitative and qualitative techniques, useful when both numerical trends and rich contextual meaning are needed to answer the research question.
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24A researcher manipulates one variable and controls others to observe the effect on an outcome. This describes which type of quantitative approach?
Research approaches
Medium
A.Experimental approach
B.Inferential approach
C.Simulation approach
D.Descriptive approach
Correct Answer: Experimental approach
Explanation:
In the experimental approach, the researcher deliberately manipulates an independent variable while controlling others to study its effect on the dependent variable.
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25A government department uses research findings to decide how to allocate its healthcare budget. This illustrates which significance of research?
Significance of research
Medium
A.Entertainment of the general public
B.Elimination of all forms of uncertainty
C.Aid to policy formulation and decision making
D.Reduction of the need for any planning
Correct Answer: Aid to policy formulation and decision making
Explanation:
Research provides an evidence base that helps governments and organizations formulate policies and make informed decisions about resource allocation.
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26Which statement best captures the significance of research for a business firm?
Significance of research
Medium
A.It replaces the requirement for financial records
B.It helps identify market opportunities and solve operational problems
C.It removes the need for any managerial judgement
D.It guarantees profit in every venture undertaken
Correct Answer: It helps identify market opportunities and solve operational problems
Explanation:
For businesses, research is significant because it uncovers market opportunities, aids forecasting, and helps solve operational problems, though it does not guarantee outcomes.
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27A student argues that research is significant because it "promotes the development of logical habits of thinking." This significance is most directly related to which domain?
Significance of research
Medium
A.Physical health improvement
B.Immediate financial gain
C.Individual intellectual development
D.Political campaigning
Correct Answer: Individual intellectual development
Explanation:
Research fosters logical and disciplined thinking in individuals, contributing to intellectual growth and the ability to analyze problems systematically.
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28In the standard research process, which step immediately follows the formulation of the research problem?
Research process
Medium
A.Data analysis
B.Extensive literature review
C.Hypothesis testing
D.Report writing
Correct Answer: Extensive literature review
Explanation:
After defining the research problem, the researcher undertakes an extensive literature review to understand existing work and refine the problem before designing the study.
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29A researcher has just finished collecting survey data. According to the typical research process, what is the next logical step?
Research process
Medium
A.Reviewing literature
B.Analysis of data
C.Formulating the hypothesis
D.Defining the problem
Correct Answer: Analysis of data
Explanation:
Once data is collected, the next stage in the research process is analysis of data, which involves editing, coding, tabulation, and applying statistical techniques.
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30Why is the research process generally described as "cyclical" rather than strictly linear?
Research process
Medium
A.Findings may raise new questions that lead to further research
B.Each step can only be done once and never revisited
C.It requires skipping the literature review
D.It always ends before data is collected
Correct Answer: Findings may raise new questions that lead to further research
Explanation:
The process is cyclical because conclusions often generate new questions and hypotheses, feeding back into new research problems and further investigation.
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31At which stage of the research process does a researcher decide on the sampling design and data collection method?
Research process
Medium
A.Writing the final report
B.Interpreting the results
C.Preparing the research design
D.Defining the significance of research
Correct Answer: Preparing the research design
Explanation:
Decisions about sampling design and data collection methods are made while preparing the research design, which acts as a blueprint for the study.
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32A researcher formulates the statement: "Students who sleep more than 7 hours score higher on exams." Within the research process, this statement is best classified as a:
Research process
Medium
A.Sampling frame
B.Conclusion
C.Literature review
D.Hypothesis
Correct Answer: Hypothesis
Explanation:
A tentative, testable statement predicting a relationship between variables is a hypothesis, formulated before data collection and testing.
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33A study is repeated by another researcher using the same methods and yields the same results. Which criterion of good research does this demonstrate?
Criteria of good research
Medium
A.Popularity
B.Novelty
C.Brevity
D.Reliability
Correct Answer: Reliability
Explanation:
Reliability refers to the consistency of results; if repeated measurements under the same conditions produce the same outcome, the research is reliable.
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34A research instrument accurately measures the concept it is intended to measure. This reflects which criterion of good research?
Criteria of good research
Medium
A.Feasibility
B.Objectivity
C.Validity
D.Reliability
Correct Answer: Validity
Explanation:
Validity is the degree to which an instrument measures what it claims to measure, whereas reliability concerns consistency of measurement.
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35A reviewer criticizes a study because the researcher's personal opinions influenced the interpretation of data. Which criterion of good research has been violated?
Criteria of good research
Medium
A.Reliability
B.Objectivity
C.Replicability
D.Generalizability
Correct Answer: Objectivity
Explanation:
Good research requires objectivity, meaning conclusions must be based on evidence and free from the researcher's personal bias or opinion.
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36Which of the following best indicates that a piece of research is systematic?
Criteria of good research
Medium
A.It follows a logical, well-defined sequence of steps
B.It avoids stating any procedures used
C.It relies only on the researcher's intuition
D.It is completed as quickly as possible
Correct Answer: It follows a logical, well-defined sequence of steps
Explanation:
Being systematic means the research is structured according to a logical set of procedures and rules rather than conducted haphazardly or by intuition.
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37A researcher starts with a general theory, derives a hypothesis, and tests it with data. This reasoning approach is:
Concept of theory: deductive and inductive theory
Medium
A.Abductive by default
B.Inductive
C.Random
D.Deductive
Correct Answer: Deductive
Explanation:
Deductive reasoning moves from a general theory to a specific hypothesis, which is then tested against observations (top-down logic).
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38An investigator observes several specific instances of behavior and then formulates a general theory to explain them. This best describes:
Concept of theory: deductive and inductive theory
Medium
A.Deductive reasoning
B.Inductive reasoning
C.Hypothetical reasoning
D.Circular reasoning
Correct Answer: Inductive reasoning
Explanation:
Inductive reasoning moves from specific observations toward broader generalizations and theories (bottom-up logic).
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39Which sequence correctly represents the flow of the deductive approach?
Concept of theory: deductive and inductive theory
Medium
Correct Answer: Theory → Hypothesis → Observation → Confirmation
Explanation:
The deductive approach proceeds from an existing theory to a hypothesis, then to observation, and finally to confirmation or rejection of the theory.
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40A key limitation of inductive theory building is that:
Concept of theory: deductive and inductive theory
Medium
A.Generalizations may not hold true for all unobserved cases
B.It always guarantees a proven theory
C.It never uses collected data
D.It cannot begin with any observation
Correct Answer: Generalizations may not hold true for all unobserved cases
Explanation:
Because induction generalizes from limited observations, the resulting conclusions are probable rather than certain and may fail for unobserved cases.
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41A researcher measures brand recall scores on a 100-point scale across 500 respondents and then models how demographic variables predict those scores. Which classification of research approach most precisely describes this design?
Research approaches
Hard
A.Quantitative approach using purely descriptive tabulation
B.Qualitative approach using a naturalistic design
C.Mixed-methods approach with a dominant qualitative strand
D.Quantitative approach using an inferential, structured design
Correct Answer: Quantitative approach using an inferential, structured design
Explanation:
Numeric scores plus a predictive model applied to a large sample reflect a quantitative approach that moves beyond description to inference about relationships between variables.
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42A study begins with open-ended interviews to surface themes, then constructs a survey from those themes to test them on a large sample. What best characterizes this sequencing?
Qualitative exploration first, used to build a quantitative instrument tested afterward, defines the exploratory sequential design; the reverse order would be explanatory sequential.
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43Which statement most accurately distinguishes the fundamental (basic) research approach from the applied research approach?
Research approaches
Hard
A.Basic research aims to expand generalizable knowledge, while applied research targets solving a specific practical problem
B.Basic research always uses qualitative data, while applied research always uses quantitative data
C.Applied research cannot generate theory, while basic research always does
D.Basic research is funded only by industry, while applied research is funded only by governments
Correct Answer: Basic research aims to expand generalizable knowledge, while applied research targets solving a specific practical problem
Explanation:
The defining distinction is purpose: basic research builds theory and general knowledge; applied research addresses a concrete practical issue. Data type and funding are not defining features.
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44A researcher chooses a longitudinal panel design over a cross-sectional design specifically to strengthen one type of inference. Which inference is most directly improved?
Research approaches
Hard
A.Causal ordering by observing change within the same units over time
B.Statistical conclusion validity by reducing measurement error
C.External validity by increasing the sample size
D.Construct validity by refining the measurement scale
Correct Answer: Causal ordering by observing change within the same units over time
Explanation:
Repeated measurement of the same units clarifies temporal precedence, strengthening causal ordering. It does not by itself fix sample size, scale quality, or measurement error.
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45A policymaker argues research is significant only when it changes policy immediately. Which critique of this view is most defensible from a research-fundamentals standpoint?
significance of research
Hard
A.Significance requires that findings be commercially profitable
B.Significance depends only on whether the hypothesis is confirmed
C.Significance is measured solely by the sample size of the study
D.Significance also includes building theory and generating knowledge whose value may be delayed
Correct Answer: Significance also includes building theory and generating knowledge whose value may be delayed
Explanation:
Research significance spans knowledge generation, theory building, and long-term utility, not only immediate policy impact. Basic research often yields value long after publication.
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46Two studies address the same problem: one produces reproducible findings but modest novelty, the other offers striking novelty but cannot be replicated. Which best captures why the reproducible study carries greater scientific significance?
significance of research
Hard
A.Reproducibility provides a dependable knowledge base others can build upon
B.Only large sample studies count as significant
C.Novelty is irrelevant to scientific progress
D.Significance is determined solely by publication in a journal
Correct Answer: Reproducibility provides a dependable knowledge base others can build upon
Explanation:
Scientific significance rests on reliable, cumulative knowledge; non-replicable novelty cannot be safely built upon. Novelty matters, but only when it survives verification.
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47Which scenario best illustrates the role of research in reducing decision-making uncertainty rather than merely describing a situation?
significance of research
Hard
A.Estimating the probability that a new process cuts defects, with confidence limits
B.Recording customer complaints without analysis
C.Summarizing last year's sales in a table
D.Listing the features of an existing manufacturing process
Correct Answer: Estimating the probability that a new process cuts defects, with confidence limits
Explanation:
Quantifying likelihood with confidence bounds directly supports decisions under uncertainty. The other options describe or record without informing a probabilistic decision.
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48A team formulated a hypothesis before conducting a thorough literature review and later found their construct had already been operationalized differently by prior work. Which step ordering violation most directly caused this problem?
research process
Hard
A.Data collection should precede problem definition
B.Sampling should precede defining the research problem
C.Reviewing literature should precede or accompany hypothesis formulation
D.Report writing should precede analysis
Correct Answer: Reviewing literature should precede or accompany hypothesis formulation
Explanation:
The literature review informs how constructs are defined and measured, so it must inform hypothesis formulation. Skipping it caused an avoidable mismatch with existing operationalizations.
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49In the research process, why is the step of formulating an operational definition considered a bridge between conceptualization and measurement?
research process
Hard
A.It determines the statistical significance level
B.It translates an abstract concept into observable, measurable indicators
C.It selects the sampling frame for the study
D.It writes the final report conclusions
Correct Answer: It translates an abstract concept into observable, measurable indicators
Explanation:
Operational definitions specify how an abstract construct will be observed and measured, linking theory to data collection. The other tasks belong to different process steps.
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50A researcher discovers during analysis that the chosen design cannot answer the refined research question. According to a well-structured research process, what does this reveal?
research process
Hard
A.The process is strictly linear and no revision is permitted
B.The process is iterative, and design should be revisited when the question is refined
C.The research problem should be discarded entirely
D.Analysis must always be abandoned once started
Correct Answer: The process is iterative, and design should be revisited when the question is refined
Explanation:
Although often drawn linearly, the research process involves feedback loops; a refined question may require revisiting design choices rather than forcing an inadequate design.
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51Which arrangement correctly orders these research process steps: (i) formulate hypotheses, (ii) define the problem, (iii) design the study, (iv) collect data?
research process
Hard
A.ii, i, iii, iv
B.iii, ii, i, iv
C.i, ii, iii, iv
D.ii, iii, i, iv
Correct Answer: ii, i, iii, iv
Explanation:
The problem is defined first, hypotheses are then formulated from it, a study is designed to test them, and data are collected accordingly.
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52A pilot study reveals that respondents interpret a key survey item inconsistently. Correctly integrating this feedback into the research process most directly improves which subsequent aspect?
research process
Hard
A.The statistical software used in analysis
B.Measurement reliability and validity before full data collection
C.The formatting of the final report
D.The choice of the research problem
Correct Answer: Measurement reliability and validity before full data collection
Explanation:
Pilot studies expose measurement problems so instruments can be refined, protecting reliability and validity before the main data collection commits resources.
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53A study reports a very high internal consistency () but its items all paraphrase a single narrow statement. Which criterion of good research is most likely compromised despite the high reliability figure?
criteria of good research
Hard
A.Objectivity, because reliability was reported
B.Generalizability, because the sample was too large
C.Validity, because the scale may not adequately cover the construct's breadth
D.Reliability, because the coefficient is too high
Correct Answer: Validity, because the scale may not adequately cover the construct's breadth
Explanation:
Redundant items inflate reliability while under-representing the construct, threatening content validity. High reliability does not guarantee that the right thing is being measured.
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54Which situation best demonstrates a failure of the systematic criterion of good research rather than a failure of the logical criterion?
criteria of good research
Hard
A.The conclusion did not follow from the stated premises
B.Procedures were applied inconsistently and not documented for others to follow
C.A deductive argument used an invalid syllogism
D.An inductive generalization overreached its evidence
Correct Answer: Procedures were applied inconsistently and not documented for others to follow
Explanation:
Systematic research follows a structured, documented procedure enabling replication; the failure described is procedural. The other options are reasoning (logical) failures.
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55Good research is often described as empirical. Which finding most directly violates the empirical criterion?
criteria of good research
Hard
A.Conclusions rest on the author's personal belief rather than observed data
B.The literature review omitted a few recent studies
C.The analysis used descriptive rather than inferential statistics
D.Data were gathered from a slightly small sample
Correct Answer: Conclusions rest on the author's personal belief rather than observed data
Explanation:
The empirical criterion requires conclusions grounded in observable evidence. Belief-based conclusions violate it, whereas sample size or statistic choice are separate quality issues.
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56A replication attempt produces the same statistics but the original authors defined the outcome variable ambiguously, so two labs measured different things. Which criterion pair is most in tension here?
criteria of good research
Hard
A.Neither reliability nor validity is affected
B.Only reliability is threatened, validity is intact
C.Only generalizability is threatened
D.Reliability is met while validity and objectivity are threatened by ambiguous definition
Correct Answer: Reliability is met while validity and objectivity are threatened by ambiguous definition
Explanation:
Matching statistics suggest reliable computation, but an ambiguous outcome definition undermines validity and objectivity, since labs may not be measuring the same construct.
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57A researcher observes 40 firms, notices a recurring pattern between decentralization and innovation, and proposes a general principle. Later, another researcher derives a testable prediction from that principle and gathers data to test it. Which sequence describes the two phases?
concept of theory: deductive and inductive theory
Hard
A.Both phases are purely inductive
B.Both phases are purely deductive
C.First inductive theory building, then deductive theory testing
D.First deductive theory building, then inductive theory testing
Correct Answer: First inductive theory building, then deductive theory testing
Explanation:
Moving from specific observations to a general principle is induction; deriving a testable prediction from that principle and testing it is deduction. Together they form a research cycle.
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58Which statement most accurately captures the epistemological limit of inductive theory compared to valid deductive inference?
concept of theory: deductive and inductive theory
Hard
A.Deductive conclusions can always be falsified by a single observation
B.Both inductive and deductive conclusions are guaranteed true regardless of premises
C.Inductive conclusions are always certain, while deductive ones are only probable
D.Inductive conclusions are probable and can be overturned by new cases, unlike valid deduction which is truth-preserving given true premises
Correct Answer: Inductive conclusions are probable and can be overturned by new cases, unlike valid deduction which is truth-preserving given true premises
Explanation:
Induction generalizes beyond the evidence, so its conclusions remain probable and revisable. Valid deduction preserves truth from premises to conclusion, though soundness still depends on true premises.
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59A theory states: 'All high-trust teams share information freely.' A researcher tests it by predicting a specific team's behavior and observing it. Which reasoning is being used, and what does a single disconfirming team imply?
concept of theory: deductive and inductive theory
Hard
A.Inductive testing; one disconfirming case strengthens the theory
B.Inductive testing; the universal claim becomes proven
C.Deductive testing; a disconfirming case has no bearing on the theory
D.Deductive testing; one disconfirming case falsifies or forces revision of the universal claim
Correct Answer: Deductive testing; one disconfirming case falsifies or forces revision of the universal claim
Explanation:
Deriving and checking a prediction from a universal statement is deductive testing. A universal claim is vulnerable to falsification, so one clear counterexample forces revision.
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60Grounded theory is frequently cited as exemplifying one mode of theorizing. Which characterization is most accurate?
concept of theory: deductive and inductive theory
Hard
A.It is primarily deductive, testing pre-set hypotheses against data
B.It rejects all use of empirical data
C.It applies only within experimental laboratory settings
D.It is primarily inductive, generating theory from systematically analyzed data
Correct Answer: It is primarily inductive, generating theory from systematically analyzed data
Explanation:
Grounded theory builds theory from patterns emerging in coded data, an inductive process, rather than testing hypotheses fixed in advance.
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