Unit 12: Multivariate Analysis - Practice Quiz

DEMGN832 — Research Methodology 60 Questions
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1 What is the main purpose of classification in multivariate analysis?

Classification Easy
A. To remove variables from a dataset
B. To assign cases to predefined groups
C. To arrange observations by date
D. To calculate averages for each variable

2 Which type of data is normally required to train a supervised classification model?

Classification Easy
A. Data containing one observation
B. Data containing no variables
C. Data with known class labels
D. Data with missing class labels

3 In a classification problem, the dependent variable is usually:

Classification Easy
A. A random error term
B. A categorical variable
C. A correlation coefficient
D. A continuous ratio

4 What is the basic objective of factor analysis?

Important methods of factor analysis Easy
A. To rank individual observations
B. To identify underlying factors
C. To compare group percentages
D. To forecast a time series

5 Principal component analysis primarily explains which type of variance?

Important methods of factor analysis Easy
A. Error variance only
B. Common variance only
C. Total variance
D. Between-group variance only

6 Principal axis factoring mainly focuses on:

Important methods of factor analysis Easy
A. Distances among cluster centers
B. Total variance among variables
C. Mean differences among groups
D. Common variance among variables

7 Which factor extraction method estimates parameters by maximizing a likelihood function?

Important methods of factor analysis Easy
A. Maximum likelihood
B. Ward's method
C. Multidimensional scaling
D. Varimax rotation

8 Which matrix is commonly examined at the beginning of factor analysis?

Factor analysis procedure Easy
A. Payoff matrix
B. Confusion matrix
C. Distance matrix
D. Correlation matrix

9 What does the Kaiser-Meyer-Olkin (KMO) measure assess?

Factor analysis procedure Easy
A. Classification accuracy
B. Cluster separation
C. Preference strength
D. Sampling adequacy

10 According to the Kaiser criterion, which factors are generally retained?

Factor analysis procedure Easy
A. Factors with eigenvalues above
B. Factors with communalities below
C. Factors with eigenvalues below
D. Factors with loadings equal to

11 Why is factor rotation performed?

Rotation in factor analysis Easy
A. To remove all correlations
B. To create new observations
C. To increase the sample size
D. To improve factor interpretability

12 Which of the following is an orthogonal rotation method?

Rotation in factor analysis Easy
A. Varimax
B. Oblimin
C. Quartimin
D. Promax

13 What does an oblique rotation allow?

Rotation in factor analysis Easy
A. Factors to remain identical
B. Variables to become categorical
C. Observations to form clusters
D. Factors to be correlated

14 What is the main objective of cluster analysis?

Overview of cluster analysis Easy
A. To estimate factor loadings
B. To group similar observations
C. To measure consumer utility
D. To predict a labeled category

15 Which diagram commonly displays the results of hierarchical clustering?

Overview of cluster analysis Easy
A. Scatter matrix
B. Scree plot
C. Dendrogram
D. Perceptual map

16 What must usually be specified before applying the -means clustering method?

Overview of cluster analysis Easy
A. The utility scores
B. The number of clusters
C. The number of factors
D. The class labels

17 What is discriminant analysis mainly used to predict?

Discriminant analysis Easy
A. Positions on a perceptual map
B. Membership in predefined groups
C. Membership in unknown clusters
D. Utilities of product attributes

18 A discriminant function is usually formed as:

Discriminant analysis Easy
A. A list of cluster labels
B. A matrix of preference ranks
C. A linear combination of predictors
D. A graph of factor eigenvalues

19 What does multidimensional scaling commonly produce?

Multidimensional scaling Easy
A. A list of class predictions
B. A hierarchy of clusters
C. A table of factor loadings
D. A spatial map of objects

20 What is conjoint analysis primarily used to study?

Conjoint analysis Easy
A. Distances between cluster centers
B. Differences between class labels
C. Preferences for product attributes
D. Correlations among latent factors

21 A researcher wants to predict customer loyalty from satisfaction, perceived value, and service quality. How should this multivariate problem be classified?

Classification Medium
A. An interdependence technique with no criterion variable
B. A dependence technique with several criterion variables
C. A dependence technique with one criterion variable
D. An interdependence technique based only on distances

22 A study examines 15 attitude variables without specifying any variable as an outcome and seeks a smaller set of underlying dimensions. Which classification is most appropriate?

Classification Medium
A. A dependence method for prediction
B. An interdependence method for data reduction
C. An interdependence method for case classification
D. A dependence method for group comparison

23 A researcher wants to summarize the total variance in 12 observed variables into a few weighted composites. Which method is most suitable?

Important methods of factor analysis Medium
A. Principal axis factoring
B. Canonical discriminant analysis
C. Principal component analysis
D. Maximum likelihood factoring

24 A researcher is interested in latent constructs that explain only the shared variance among measured variables. Which method best matches this objective?

Important methods of factor analysis Medium
A. Principal component analysis
B. Principal axis factoring
C. Hierarchical cluster analysis
D. Multidimensional scaling

25 A researcher wants to test the statistical fit of a factor model and construct confidence intervals, assuming approximate multivariate normality. Which extraction method is most appropriate?

Important methods of factor analysis Medium
A. Centroid factor extraction
B. Unweighted least-squares extraction
C. Maximum likelihood extraction
D. Principal component extraction

26 A dataset produces a Kaiser-Meyer-Olkin value of and a significant Bartlett's test with . What is the best conclusion?

Factor analysis procedure Medium
A. The factors require an oblique rotation
B. The variables have perfect multicollinearity
C. The data are suitable for factor analysis
D. The sample must be divided into clusters

27 After extraction, one variable has a communality of , while all other variables have communalities above . What does the value indicate?

Factor analysis procedure Medium
A. The retained factors explain of that variable's variance
B. The variable has a loading of on every factor
C. The retained factors explain little variance in that variable
D. The variable explains little variance in the retained factors

28 The first six eigenvalues from a correlation matrix are , , , , , and . Under the Kaiser criterion, how many factors should initially be retained?

Factor analysis procedure Medium
A. Two factors
B. Three factors
C. Six factors
D. Four factors

29 A theory states that anxiety and depression are related latent constructs. Which rotation is most appropriate when extracting these factors?

Rotation in factor analysis Medium
A. Varimax rotation
B. Quartimax rotation
C. Equamax rotation
D. Oblimin rotation

30 After varimax rotation, a variable has loadings of , , and on three factors. How should the variable usually be interpreted?

Rotation in factor analysis Medium
A. It primarily represents the second factor
B. It primarily represents the third factor
C. It represents all three factors equally
D. It primarily represents the first factor

31 A retailer knows in advance that customers must be divided into four market segments and has a large numerical dataset. Which method is most appropriate?

Overview of cluster analysis Medium
A. Discriminant analysis with four predictors
B. Factor analysis with four factors
C. K-means clustering with
D. Single-linkage clustering with four cases

32 Income is measured in dollars and age is measured in years. Before clustering customers using Euclidean distance, what should the researcher generally do?

Overview of cluster analysis Medium
A. Standardize the variables
B. Remove the variable with less variance
C. Convert both variables to ranks
D. Reverse-score the variables

33 A researcher uses single-linkage hierarchical clustering and obtains a long sequence of cases joined through close neighbors. Which known tendency does this illustrate?

Overview of cluster analysis Medium
A. The scaling effect
B. The chaining effect
C. The suppression effect
D. The rotation effect

34 A bank has historical data in which applicants are already labeled as low, medium, or high credit risk. It wants to classify new applicants using financial ratios. Which technique is appropriate?

Discriminant analysis Medium
A. Hierarchical cluster analysis
B. Multiple discriminant analysis
C. Exploratory factor analysis
D. Metric multidimensional scaling

35 A discriminant function for two groups is . If an observation has and , what is its discriminant score?

Discriminant analysis Medium
A.
B.
C.
D.

36 Box's M test is significant in a discriminant analysis involving several groups. Which assumption is most directly questioned?

Discriminant analysis Medium
A. Equality of covariance matrices
B. Linearity of factor loadings
C. Equality of group sample sizes
D. Independence of group memberships

37 Consumers rate the pairwise dissimilarity of six smartphone brands. A researcher wants a two-dimensional map in which similar brands appear close together. Which technique should be used?

Multidimensional scaling Medium
A. Multidimensional scaling
B. Two-stage cluster sampling
C. Multiple discriminant analysis
D. Principal axis factoring

38 A two-dimensional multidimensional scaling solution has Stress , while a one-dimensional solution has Stress . What is the most reasonable interpretation?

Multidimensional scaling Medium
A. The two-dimensional solution reproduces the distances better
B. The one-dimensional solution reproduces the distances better
C. Stress cannot be used to compare these solutions
D. Both solutions reproduce the distances equally well

39 In a conjoint study of laptops, a respondent's part-worths are for a low price, for a high-resolution screen, and for a light weight. Ignoring the intercept, what is the total utility of a laptop with all three features?

Conjoint analysis Medium
A.
B.
C.
D.

40 In a conjoint analysis, the utility range for price is , for brand is , and for warranty is . What is the relative importance of price?

Conjoint analysis Medium
A.
B.
C.
D.

41 A researcher has 12 continuous variables and wants to assign observations to one of four groups. The group labels are known for a training sample, but the group covariance matrices may differ. Which classification is most appropriate?

Classification Hard
A. Supervised classification using linear discriminant analysis
B. Unsupervised classification using principal component analysis
C. Unsupervised classification using Ward's clustering
D. Supervised classification using quadratic discriminant analysis

42 A binary classifier estimates . A false negative costs 8 units, a false positive costs 2 units, and correct decisions have zero cost. Under minimum expected loss, how should the observation be classified?

Classification Hard
A. Classify as 0 because
B. Classify as 1 because
C. Classify as 1 because
D. Classify as 0 because

43 Which statement correctly distinguishes principal component analysis from principal axis factoring when both are applied to the same correlation matrix?

Important methods of factor analysis Hard
A. PCA initially uses unit diagonal entries, while principal axis factoring uses communality estimates
B. PCA estimates unique variances, while principal axis factoring fixes all unique variances at zero
C. PCA models only common variance, while principal axis factoring models total observed variance
D. PCA requires multivariate normality, while principal axis factoring always requires interval data

44 A dataset contains strongly non-normal indicators, and the researcher wants latent common factors without relying on a multivariate-normal likelihood-ratio test. Which extraction method is most defensible?

Important methods of factor analysis Hard
A. Maximum likelihood factoring
B. Principal axis factoring
C. Canonical discriminant factoring
D. Unweighted least squares PCA

45 Under maximum likelihood factor analysis, which result can be formally evaluated when its assumptions are sufficiently satisfied?

Important methods of factor analysis Hard
A. Whether the observed variables form mutually exclusive classification groups
B. Whether every retained factor explains more variance than every observed variable
C. Whether a specified number of common factors adequately fits the covariance matrix
D. Whether rotated factor scores are uniquely determined for every observation

46 For three standardized variables, the inverse correlation matrix is

Using , what additional operation is required before computing the KMO values?

Factor analysis procedure Hard
A. Convert inverse-matrix off-diagonals into partial correlations
B. Standardize each inverse-matrix row to unit variance
C. Replace inverse-matrix diagonals with estimated communalities
D. Rotate the inverse matrix using an orthogonal criterion

47 A sample correlation matrix has eigenvalues . The corresponding mean eigenvalues from parallel random datasets are . How many factors should parallel analysis retain?

Factor analysis procedure Hard
A. Three factors
B. One factor
C. Two factors
D. Four factors

48 After extracting a two-factor model, one variable has loadings and . Assuming standardized variables and no additional factor contributions, what are its communality and uniqueness?

Factor analysis procedure Hard
A. Communality and uniqueness
B. Communality and uniqueness
C. Communality and uniqueness
D. Communality and uniqueness

49 An unrotated orthogonal loading matrix is transformed as , where . Which quantity is necessarily unchanged for every observed variable?

Rotation in factor analysis Hard
A. Its ranking by the largest absolute loading
B. Its loading on the first retained factor
C. Its communality across the retained factors
D. Its correlation with each individual factor

50 In an oblique factor solution, variable has pattern coefficients , and the factor correlation matrix is . What is the structure coefficient of with the second factor?

Rotation in factor analysis Hard
A.
B.
C.
D.

51 A researcher expects two substantive constructs to be correlated but applies varimax rotation. What is the most important interpretive risk?

Rotation in factor analysis Hard
A. The extraction will necessarily retain too many common factors
B. The rotation will necessarily change every variable's communality
C. The solution may redistribute shared construct variance into cross-loadings
D. The resulting factors will no longer reproduce the correlation matrix

52 A cluster analysis uses Euclidean distance on income measured in dollars and satisfaction measured on a seven-point scale. Income has far greater numerical variance. What is the most defensible preprocessing decision?

Overview of cluster analysis Hard
A. Retain raw scales because clustering automatically adjusts variable variance
B. Standardize observations within each cluster after estimating memberships
C. Convert Euclidean distances into squared correlations after clustering
D. Standardize variables using substantively justified scales before clustering

53 Under Ward's method with squared Euclidean distance, clusters and contain 4 and 6 cases, and their centroids are 5 units apart. What is the increase in within-cluster sum of squares if they are merged?

Overview of cluster analysis Hard
A.
B.
C.
D.

54 A hierarchical single-linkage solution joins two dense, well-separated groups through a sequence of sparse intermediate observations. Which diagnosis best explains the result?

Overview of cluster analysis Hard
A. A centroid reversal caused by unequal cluster sizes
B. A chaining effect caused by nearest-neighbor links
C. A suppression effect caused by negative communalities
D. A rotation effect caused by correlated cluster axes

55 Two groups have multivariate normal distributions with equal covariance matrices but unequal prior probabilities. Relative to equal priors, how does incorporating the unequal priors affect the linear discriminant boundary?

Discriminant analysis Hard
A. It changes the orientation while retaining the same boundary intercept
B. It converts the linear boundary into a quadratic boundary
C. It shifts the intercept while retaining the same boundary orientation
D. It leaves both the orientation and intercept unchanged

56 In a three-group discriminant analysis with five predictors, what is the maximum number of nonzero canonical discriminant functions?

Discriminant analysis Hard
A. Two functions
B. Five functions
C. Four functions
D. Three functions

57 A study applies quadratic discriminant analysis with 80 predictors but only 25 observations in each group. What is the central estimation problem?

Discriminant analysis Hard
A. The pooled covariance matrix must equal the identity matrix
B. The discriminant functions cannot include group prior probabilities
C. The group means become identical after predictor standardization
D. Each group covariance matrix is singular or highly unstable

58 A nonmetric multidimensional scaling solution has low stress, but its recovered distances are not linearly related to the original dissimilarities. Why can the solution still be valid?

Multidimensional scaling Hard
A. Nonmetric MDS primarily preserves the rank order of dissimilarities
B. Nonmetric MDS requires only equal average distances among all objects
C. Nonmetric MDS constrains every disparity to equal its original value
D. Nonmetric MDS primarily preserves the covariance of object coordinates

59 In classical MDS, double-centering the squared dissimilarity matrix produces a matrix with several substantial negative eigenvalues. What is the best interpretation?

Multidimensional scaling Hard
A. The object coordinates are unique up to translation but not rotation
B. The configuration is Euclidean but requires only one dimension
C. The original dissimilarities must have been measured on a ratio scale
D. The dissimilarities are not exactly representable in Euclidean space

60 An effects-coded conjoint model estimates level utilities for a three-level attribute as for level 1 and for level 2. What utility is implied for level 3?

Conjoint analysis Hard
A.
B.
C.
D.