Unit 3 - Practice Quiz

MGN206 50 Questions
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1 Which of the following measurement scales assigns numbers purely for identification or classification purposes, lacking order, distance, or a unique origin?

A. Ratio Scale
B. Nominal Scale
C. Ordinal Scale
D. Interval Scale

2 In which measurement scale is the order of values significant, but the difference between each value is not necessarily equal?

A. Ratio Scale
B. Interval Scale
C. Ordinal Scale
D. Nominal Scale

3 The Celsius temperature scale is a classic example of which type of measurement scale?

A. Interval Scale
B. Nominal Scale
C. Ordinal Scale
D. Ratio Scale

4 Which scale possesses a true, absolute zero point, allowing for statements like 'A is twice as long as B'?

A. Ordinal Scale
B. Ratio Scale
C. Interval Scale
D. Nominal Scale

5 Which of the following statistical measures is NOT appropriate for data collected on a Nominal Scale?

A. Mode
B. Mean
C. Chi-Square
D. Frequency Percentage

6 In a Paired Comparison Scaling technique, if there are brands to be compared, how many pairs will the respondent evaluate?

A.
B.
C.
D.

7 Which scaling technique requires respondents to allocate a fixed number of units (e.g., 100 points) among a set of stimulus objects based on some criterion?

A. Likert Scaling
B. Constant Sum Scaling
C. Rank Order Scaling
D. Paired Comparison Scaling

8 A scale with bipolar labels (e.g., 'Good — Bad', 'Clean — Dirty') placed at the ends of a 7-point scale is known as:

A. Semantic Differential Scale
B. Likert Scale
C. Q-Sort Scale
D. Stapel Scale

9 Which of the following is an example of a Non-Comparative Scale?

A. Likert Scale
B. Rank Order
C. Constant Sum
D. Paired Comparison

10 The Stapel Scale is characterized by which of the following layouts?

A. A single adjective in the center with values from -5 to +5
B. Two bipolar adjectives at ends
C. Ranking items from 1 to 10
D. Distributing 100 points

11 Data that has been collected by the researcher specifically for the problem at hand is called:

A. Internal Data
B. Secondary Data
C. Syndicated Data
D. Primary Data

12 Which of the following is a major advantage of using Secondary Data?

A. It guarantees 100% accuracy
B. It is highly confidential
C. It saves time and cost
D. It is always specific to the researcher's needs

13 Government census reports, trade association publications, and company annual reports are examples of:

A. Secondary Data Sources
B. Primary Data Sources
C. Experimental Data
D. Observational Data

14 In questionnaire design, a 'Double-Barreled' question is one that:

A. Asks two questions in one, causing confusion
B. Is placed at the beginning and end of the survey
C. Is repeated twice to check consistency
D. Has only two options (Yes/No)

15 The 'Funnel Approach' in questionnaire ordering refers to:

A. Asking difficult questions first
B. Randomizing the question order
C. Asking general questions first, then moving to specific ones
D. Asking specific questions first, then general ones

16 The process of assigning numerical codes to the various responses in a questionnaire to facilitate data analysis is called:

A. Tabulation
B. Editing
C. Coding
D. Validation

17 Which process involves checking the collected data for omissions, legibility, and consistency?

A. Editing
B. Transcription
C. Correlation
D. Coding

18 A question that offers the respondent a fixed set of choices is known as a:

A. Closed-ended question
B. Open-ended question
C. Unstructured question
D. Projective question

19 Pilot testing (or Pre-testing) a questionnaire helps to:

A. Increase the sample size artificially
B. Identify flaws and ambiguity in the questions
C. Eliminate the need for secondary data
D. Calculate the final statistical results

20 Which of the following is considered a measure of Central Tendency?

A. Standard Deviation
B. Median
C. Range
D. Variance

21 The mathematical formula for the arithmetic mean () of un-grouped data is:

A.
B.
C.
D.

22 Which measure of central tendency is most affected by extreme values (outliers)?

A. Mean
B. Quartiles
C. Median
D. Mode

23 The value that divides a sorted data set into two equal parts is called the:

A. Range
B. Mode
C. Median
D. Mean

24 Calculate the median of the following dataset: $5, 8, 12, 4, 6$.

A. 5
B. 8
C. 7
D. 6

25 The observation which occurs with the highest frequency in a data set is known as:

A. Mean
B. Mode
C. Weighted Mean
D. Median

26 What is the mode of the series: $2, 4, 4, 6, 7, 4, 8, 2$?

A. 6
B. 2
C. 4
D. 8

27 For a symmetrical distribution, the relationship between Mean, Median, and Mode is:

A. Mean > Median > Mode
B. Mean = Median = Mode
C. Mode = 3Median - 2Mean
D. Mean < Median < Mode

28 The algebraic sum of deviations of a set of values from their arithmetic mean is always:

A. One
B. Zero
C. Positive
D. Negative

29 Which average is best suited for open-ended classification (e.g., 'Income > $100,000')?

A. Harmonic Mean
B. Geometric Mean
C. Arithmetic Mean
D. Median

30 The empirical relationship between Mean, Median, and Mode for a moderately skewed distribution is given by:

A.
B.
C.
D.

31 Which of the following is an example of a Continuous Rating Scale?

A. Stapel Scale
B. Graphic Rating Scale
C. Semantic Differential
D. Likert Scale

32 If you are measuring the rate of speed or efficiency, which mean is theoretically most appropriate?

A. Arithmetic Mean
B. Weighted Mean
C. Geometric Mean
D. Harmonic Mean

33 What is the Geometric Mean of the numbers 2 and 8?

A. 6
B. 4
C. 16
D. 5

34 When data contains varying importance for different items, which mean should be used?

A. Mode
B. Simple Arithmetic Mean
C. Median
D. Weighted Arithmetic Mean

35 Find the mean of the first 5 natural numbers.

A. 2.5
B. 3.5
C. 2
D. 3

36 In the context of reliability, which method involves administering the same test to the same respondents at two different times?

A. Alternative forms method
B. Internal consistency method
C. Split-half method
D. Test-Retest method

37 Which of the following is a disadvantage of the 'Observation' method of primary data collection?

A. It is independent of respondent's willingness
B. It captures current behavior
C. It cannot observe underlying motivations or attitudes
D. Subjective bias is eliminated

38 If a dataset has an even number of observations, how is the Median calculated?

A. Take the arithmetic mean of the two middle values
B. Take the middle value directly
C. It cannot be calculated
D. Take the mode of the dataset

39 Which scale allows for the calculation of the Coefficient of Variation?

A. Ordinal
B. Nominal
C. Ratio
D. Interval

40 What is the formula for the Weighted Mean?

A.
B.
C.
D.

41 In a histogram, the highest bar represents the class interval containing the:

A. Median
B. Standard Deviation
C. Mode
D. Mean

42 A distribution with two peaks is called:

A. Uniform
B. Bimodal
C. Unimodal
D. Normal

43 Which of the following is a 'Projective Technique' used in qualitative research (often yielding primary data)?

A. Temperature Reading
B. Census Analysis
C. Word Association Test
D. Likert Scale Survey

44 When preparing data, 'Outliers' refer to:

A. The average values
B. The coding labels
C. Data that is missing
D. Values that are extremely high or low compared to the rest of the data

45 If the mean is 20 and the median is 20 in a dataset, what is the likely value of the mode?

A. 20
B. 30
C. 10
D. 0

46 Which measurement scale involves ranking data but the intervals between ranks are unknown (e.g., Horse race finishing order)?

A. Interval
B. Ordinal
C. Ratio
D. Nominal

47 Which step follows 'Coding' in the data preparation process?

A. Questionnaire Design
B. Data Collection
C. Problem Definition
D. Data Entry (Transcription)

48 If every item in a data set is increased by 5, the new Arithmetic Mean will:

A. Increase by 5 times
B. Increase by 5
C. Remain the same
D. Decrease by 5

49 Which of the following is a requirement for a good questionnaire?

A. It should move from complex to simple questions
B. It should use complex technical jargon
C. It should be reliable and valid
D. It should be as long as possible

50 In grouped data, the class mark (mid-point) is calculated as:

A.
B.
C.
D.