Unit 3 - Practice Quiz

MGN206 50 Questions
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1 Which of the following measurement scales assigns numbers purely for identification or classification purposes, lacking order, distance, or a unique origin?

A. Ordinal Scale
B. Nominal Scale
C. Interval Scale
D. Ratio Scale

2 In which measurement scale is the order of values significant, but the difference between each value is not necessarily equal?

A. Ratio Scale
B. Interval Scale
C. Nominal Scale
D. Ordinal Scale

3 The Celsius temperature scale is a classic example of which type of measurement scale?

A. Ordinal Scale
B. Nominal Scale
C. Interval Scale
D. Ratio Scale

4 Which scale possesses a true, absolute zero point, allowing for statements like 'A is twice as long as B'?

A. Ratio Scale
B. Nominal Scale
C. Interval Scale
D. Ordinal Scale

5 Which of the following statistical measures is NOT appropriate for data collected on a Nominal Scale?

A. Frequency Percentage
B. Mode
C. Chi-Square
D. Mean

6 In a Paired Comparison Scaling technique, if there are brands to be compared, how many pairs will the respondent evaluate?

A.
B.
C.
D.

7 Which scaling technique requires respondents to allocate a fixed number of units (e.g., 100 points) among a set of stimulus objects based on some criterion?

A. Paired Comparison Scaling
B. Constant Sum Scaling
C. Likert Scaling
D. Rank Order Scaling

8 A scale with bipolar labels (e.g., 'Good — Bad', 'Clean — Dirty') placed at the ends of a 7-point scale is known as:

A. Q-Sort Scale
B. Semantic Differential Scale
C. Stapel Scale
D. Likert Scale

9 Which of the following is an example of a Non-Comparative Scale?

A. Paired Comparison
B. Likert Scale
C. Rank Order
D. Constant Sum

10 The Stapel Scale is characterized by which of the following layouts?

A. Distributing 100 points
B. Two bipolar adjectives at ends
C. Ranking items from 1 to 10
D. A single adjective in the center with values from -5 to +5

11 Data that has been collected by the researcher specifically for the problem at hand is called:

A. Secondary Data
B. Internal Data
C. Syndicated Data
D. Primary Data

12 Which of the following is a major advantage of using Secondary Data?

A. It saves time and cost
B. It is highly confidential
C. It guarantees 100% accuracy
D. It is always specific to the researcher's needs

13 Government census reports, trade association publications, and company annual reports are examples of:

A. Secondary Data Sources
B. Observational Data
C. Experimental Data
D. Primary Data Sources

14 In questionnaire design, a 'Double-Barreled' question is one that:

A. Asks two questions in one, causing confusion
B. Is repeated twice to check consistency
C. Has only two options (Yes/No)
D. Is placed at the beginning and end of the survey

15 The 'Funnel Approach' in questionnaire ordering refers to:

A. Asking difficult questions first
B. Asking specific questions first, then general ones
C. Randomizing the question order
D. Asking general questions first, then moving to specific ones

16 The process of assigning numerical codes to the various responses in a questionnaire to facilitate data analysis is called:

A. Coding
B. Validation
C. Editing
D. Tabulation

17 Which process involves checking the collected data for omissions, legibility, and consistency?

A. Editing
B. Correlation
C. Transcription
D. Coding

18 A question that offers the respondent a fixed set of choices is known as a:

A. Closed-ended question
B. Projective question
C. Open-ended question
D. Unstructured question

19 Pilot testing (or Pre-testing) a questionnaire helps to:

A. Identify flaws and ambiguity in the questions
B. Increase the sample size artificially
C. Eliminate the need for secondary data
D. Calculate the final statistical results

20 Which of the following is considered a measure of Central Tendency?

A. Range
B. Variance
C. Median
D. Standard Deviation

21 The mathematical formula for the arithmetic mean () of un-grouped data is:

A.
B.
C.
D.

22 Which measure of central tendency is most affected by extreme values (outliers)?

A. Mode
B. Quartiles
C. Mean
D. Median

23 The value that divides a sorted data set into two equal parts is called the:

A. Range
B. Mode
C. Median
D. Mean

24 Calculate the median of the following dataset: $5, 8, 12, 4, 6$.

A. 8
B. 6
C. 7
D. 5

25 The observation which occurs with the highest frequency in a data set is known as:

A. Mode
B. Weighted Mean
C. Mean
D. Median

26 What is the mode of the series: $2, 4, 4, 6, 7, 4, 8, 2$?

A. 6
B. 2
C. 4
D. 8

27 For a symmetrical distribution, the relationship between Mean, Median, and Mode is:

A. Mean > Median > Mode
B. Mean < Median < Mode
C. Mean = Median = Mode
D. Mode = 3Median - 2Mean

28 The algebraic sum of deviations of a set of values from their arithmetic mean is always:

A. One
B. Negative
C. Zero
D. Positive

29 Which average is best suited for open-ended classification (e.g., 'Income > $100,000')?

A. Geometric Mean
B. Arithmetic Mean
C. Harmonic Mean
D. Median

30 The empirical relationship between Mean, Median, and Mode for a moderately skewed distribution is given by:

A.
B.
C.
D.

31 Which of the following is an example of a Continuous Rating Scale?

A. Stapel Scale
B. Likert Scale
C. Graphic Rating Scale
D. Semantic Differential

32 If you are measuring the rate of speed or efficiency, which mean is theoretically most appropriate?

A. Geometric Mean
B. Weighted Mean
C. Arithmetic Mean
D. Harmonic Mean

33 What is the Geometric Mean of the numbers 2 and 8?

A. 16
B. 5
C. 6
D. 4

34 When data contains varying importance for different items, which mean should be used?

A. Median
B. Simple Arithmetic Mean
C. Mode
D. Weighted Arithmetic Mean

35 Find the mean of the first 5 natural numbers.

A. 3
B. 2.5
C. 2
D. 3.5

36 In the context of reliability, which method involves administering the same test to the same respondents at two different times?

A. Test-Retest method
B. Alternative forms method
C. Internal consistency method
D. Split-half method

37 Which of the following is a disadvantage of the 'Observation' method of primary data collection?

A. It captures current behavior
B. Subjective bias is eliminated
C. It cannot observe underlying motivations or attitudes
D. It is independent of respondent's willingness

38 If a dataset has an even number of observations, how is the Median calculated?

A. Take the mode of the dataset
B. Take the arithmetic mean of the two middle values
C. Take the middle value directly
D. It cannot be calculated

39 Which scale allows for the calculation of the Coefficient of Variation?

A. Ordinal
B. Nominal
C. Ratio
D. Interval

40 What is the formula for the Weighted Mean?

A.
B.
C.
D.

41 In a histogram, the highest bar represents the class interval containing the:

A. Mean
B. Mode
C. Standard Deviation
D. Median

42 A distribution with two peaks is called:

A. Uniform
B. Bimodal
C. Normal
D. Unimodal

43 Which of the following is a 'Projective Technique' used in qualitative research (often yielding primary data)?

A. Word Association Test
B. Temperature Reading
C. Likert Scale Survey
D. Census Analysis

44 When preparing data, 'Outliers' refer to:

A. Values that are extremely high or low compared to the rest of the data
B. The average values
C. The coding labels
D. Data that is missing

45 If the mean is 20 and the median is 20 in a dataset, what is the likely value of the mode?

A. 30
B. 0
C. 20
D. 10

46 Which measurement scale involves ranking data but the intervals between ranks are unknown (e.g., Horse race finishing order)?

A. Ratio
B. Nominal
C. Interval
D. Ordinal

47 Which step follows 'Coding' in the data preparation process?

A. Data Collection
B. Questionnaire Design
C. Problem Definition
D. Data Entry (Transcription)

48 If every item in a data set is increased by 5, the new Arithmetic Mean will:

A. Increase by 5
B. Increase by 5 times
C. Decrease by 5
D. Remain the same

49 Which of the following is a requirement for a good questionnaire?

A. It should use complex technical jargon
B. It should be as long as possible
C. It should be reliable and valid
D. It should move from complex to simple questions

50 In grouped data, the class mark (mid-point) is calculated as:

A.
B.
C.
D.