1What is extension administration mainly concerned with?
Extension administration: meaning and concept
Easy
A.Managing extension programmes
B.Selling agricultural products
C.Conducting laboratory experiments
D.Producing agricultural machinery
Correct Answer: Managing extension programmes
Explanation:
Extension administration involves managing and coordinating resources and activities to achieve extension objectives.
Incorrect! Try again.
2What is the main purpose of extension administration?
Extension administration: meaning and concept
Easy
A.Controlling weather conditions
B.Increasing market competition
C.Achieving extension objectives
D.Replacing local institutions
Correct Answer: Achieving extension objectives
Explanation:
Extension administration organizes people, resources, and activities to achieve the objectives of extension programmes.
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3Which administrative function involves deciding in advance what should be done?
Principles and functions of extension administration
Easy
A.Controlling
B.Directing
C.Planning
D.Staffing
Correct Answer: Planning
Explanation:
Planning means deciding objectives, activities, and procedures before beginning a programme.
Incorrect! Try again.
4Which function involves arranging activities and assigning responsibilities?
Principles and functions of extension administration
Easy
A.Evaluating
B.Budgeting
C.Reporting
D.Organizing
Correct Answer: Organizing
Explanation:
Organizing arranges work, resources, and responsibilities so that planned activities can be completed.
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5Delegation in extension administration means:
Principles and functions of extension administration
Easy
A.Avoiding all official responsibility
B.Assigning authority and responsibility
C.Removing communication between workers
D.Increasing the number of objectives
Correct Answer: Assigning authority and responsibility
Explanation:
Delegation means giving a subordinate the authority and responsibility needed to perform a task.
Incorrect! Try again.
6Which function compares actual performance with planned standards?
Principles and functions of extension administration
Easy
A.Organizing
B.Controlling
C.Staffing
D.Directing
Correct Answer: Controlling
Explanation:
Controlling checks whether actual performance matches the plan and helps correct deviations.
Incorrect! Try again.
7What is an extension teaching method?
Extension teaching methods: meaning and classification
Easy
A.A rule for collecting agricultural taxes
B.A process for grading farm products
C.A way of communicating useful knowledge
D.A system for measuring land area
Correct Answer: A way of communicating useful knowledge
Explanation:
An extension teaching method is a planned way of communicating knowledge and skills to learners.
Incorrect! Try again.
8Extension teaching methods are commonly classified according to:
Extension teaching methods: meaning and classification
Easy
A.The price of the technology
B.The age of the extension worker
C.The location of the office
D.The number of people contacted
Correct Answer: The number of people contacted
Explanation:
Extension methods are commonly classified as individual, group, or mass methods based on the number of people contacted.
Incorrect! Try again.
9Which of the following is an individual contact method?
Individual contact methods
Easy
A.Farm and home visit
B.Agricultural exhibition
C.Radio broadcast
D.Group discussion
Correct Answer: Farm and home visit
Explanation:
A farm and home visit allows an extension worker to communicate directly with an individual or family.
Incorrect! Try again.
10When a farmer visits an extension office for personal advice, the method is called:
Individual contact methods
Easy
A.Radio talk
B.Public meeting
C.Office call
D.Field day
Correct Answer: Office call
Explanation:
An office call occurs when an individual visits the extension office to seek information or advice.
Incorrect! Try again.
11What is a major advantage of individual contact methods?
Individual contact methods
Easy
A.They eliminate personal interaction
B.They require no extension worker
C.They reach millions immediately
D.They provide personalized guidance
Correct Answer: They provide personalized guidance
Explanation:
Individual methods allow advice to be tailored to the specific needs and problems of a person.
Incorrect! Try again.
12Which extension method teaches a skill by showing how to perform it?
Group contact methods
Easy
A.Method demonstration
B.Radio programme
C.Personal letter
D.Newspaper article
Correct Answer: Method demonstration
Explanation:
A method demonstration shows a group how to perform a particular practice or skill.
Incorrect! Try again.
13Which method encourages members to exchange ideas about a common issue?
Group contact methods
Easy
A.Television broadcast
B.Group discussion
C.Mobile notification
D.Farm visit
Correct Answer: Group discussion
Explanation:
A group discussion enables participants to share ideas, experiences, and possible solutions.
Incorrect! Try again.
14A field day is mainly organized to:
Group contact methods
Easy
A.Publish information in newspapers
B.Show practices under field conditions
C.Provide advice to one farmer
D.Broadcast information by radio
Correct Answer: Show practices under field conditions
Explanation:
A field day allows a group to observe improved practices or results directly under field conditions.
Incorrect! Try again.
15Which of the following is a mass contact method?
Mass contact methods
Easy
A.Farm visit
B.Office call
C.Personal letter
D.Radio broadcast
Correct Answer: Radio broadcast
Explanation:
Radio can communicate extension information to a large and widely dispersed audience at the same time.
Incorrect! Try again.
16Which printed medium can carry extension messages to a large audience?
Mass contact methods
Easy
A.Farm diary
B.Personal note
C.Newspaper
D.Office record
Correct Answer: Newspaper
Explanation:
Newspapers are mass media tools that can distribute extension information to many readers.
Incorrect! Try again.
17What is the main advantage of mass contact methods?
Mass contact methods
Easy
A.They provide individual farm diagnosis
B.They reach many people quickly
C.They serve only small groups
D.They guarantee immediate adoption
Correct Answer: They reach many people quickly
Explanation:
Mass contact methods are useful for rapidly sharing information with large audiences.
Incorrect! Try again.
18Which of the following is an ICT tool used for agricultural extension?
ICT applications in transfer of technology: new and social media
Easy
A.Hand-operated plough
B.Mobile application
C.Seed storage bin
D.Irrigation channel
Correct Answer: Mobile application
Explanation:
Mobile applications can deliver advisories, weather information, market prices, and technical guidance.
Incorrect! Try again.
19Which platform is an example of social media used in extension communication?
ICT applications in transfer of technology: new and social media
Easy
A.Printed leaflet
B.WhatsApp
C.Newspaper
D.Notice board
Correct Answer: WhatsApp
Explanation:
WhatsApp is a social media platform used to share messages, images, videos, and advisories with farmers.
Incorrect! Try again.
20What does a media mix strategy mean in extension education?
Media mix strategies
Easy
A.Replacing teaching with administration
B.Avoiding digital communication tools
C.Using only one communication channel
D.Using several media methods together
Correct Answer: Using several media methods together
Explanation:
A media mix combines methods such as meetings, print, radio, video, and social media to improve message reach and understanding.
Incorrect! Try again.
21A district extension officer coordinates personnel, funds, transport, and field activities to achieve a programme's objectives. Which concept does this best illustrate?
Extension administration: meaning and concept
Medium
A.Supervision as inspection of field staff
B.Research as production of new knowledge
C.Administration as coordinated use of resources
D.Teaching as communication of technical facts
Correct Answer: Administration as coordinated use of resources
Explanation:
Extension administration involves coordinating human, financial, and physical resources to accomplish extension objectives.
Incorrect! Try again.
22Village priorities differ considerably across a district. Which administrative approach would make the extension programme most responsive?
Extension administration: meaning and concept
Medium
A.Planning activities with local participation
B.Using identical targets for every village
C.Measuring only the number of meetings
D.Centralizing all routine field decisions
Correct Answer: Planning activities with local participation
Explanation:
Participatory planning allows programmes to reflect local needs while still working toward broader extension goals.
Incorrect! Try again.
23An extension worker receives conflicting instructions from both the crop officer and the block extension officer. Which administrative principle is being violated?
Principles and functions of extension administration
Medium
A.Continuity of service
B.Division of work
C.Unity of command
D.Span of control
Correct Answer: Unity of command
Explanation:
Unity of command requires an employee to receive authoritative instructions from one designated supervisor.
Incorrect! Try again.
24A programme leader assigns village meeting arrangements to a field assistant but still monitors the outcome. Which principle is correctly applied?
Principles and functions of extension administration
Medium
A.Supervision without assigned authority
B.Delegation with retained accountability
C.Centralization without staff participation
D.Delegation without responsibility
Correct Answer: Delegation with retained accountability
Explanation:
Authority may be delegated to a subordinate, but the programme leader remains accountable for the final result.
Incorrect! Try again.
25Before launching a soil-health campaign, an officer identifies farmers' needs, sets targets, selects activities, and estimates resources. Which function is primarily involved?
Principles and functions of extension administration
Medium
A.Planning
B.Staffing
C.Directing
D.Reporting
Correct Answer: Planning
Explanation:
Planning determines needs, objectives, activities, schedules, and required resources before implementation begins.
Incorrect! Try again.
26At the end of a training programme, the officer compares actual adoption rates with the target and recommends changes. Which administrative function is this?
Principles and functions of extension administration
Medium
A.Recruiting
B.Organizing
C.Evaluating
D.Coordinating
Correct Answer: Evaluating
Explanation:
Evaluation compares programme results with objectives and provides evidence for improving future activities.
Incorrect! Try again.
27A farm visit, a method demonstration, and a radio talk are classified respectively as which types of extension teaching methods?
Extension teaching methods: meaning and classification
Medium
A.Individual, group, and mass
B.Group, mass, and individual
C.Mass, individual, and group
D.Individual, mass, and group
Correct Answer: Individual, group, and mass
Explanation:
A farm visit reaches one person or family, a demonstration serves a group, and radio reaches a mass audience.
Incorrect! Try again.
28Farmers are aware of vermicomposting but lack the practical skill to prepare a compost bed. Which teaching approach is most suitable?
Extension teaching methods: meaning and classification
Medium
A.Publish a short newspaper notice
B.Distribute posters at the market
C.Broadcast a general awareness message
D.Conduct a hands-on method demonstration
Correct Answer: Conduct a hands-on method demonstration
Explanation:
A method demonstration is appropriate when learners need to observe and practise how a task is performed.
Incorrect! Try again.
29A farmer reports a crop disorder that may depend on drainage, soil condition, and field layout. Which individual contact method is most appropriate?
Individual contact methods
Medium
A.Extension office call
B.Personal telephone call
C.Individual advisory letter
D.Farm and home visit
Correct Answer: Farm and home visit
Explanation:
A farm visit enables the extension worker to inspect the actual field conditions before giving specific advice.
Incorrect! Try again.
30A farmer voluntarily visits an extension centre to seek clarification about a subsidy application. How should this contact be classified?
Individual contact methods
Medium
A.Group discussion
B.Extension office call
C.Field-day interaction
D.Farm and home visit
Correct Answer: Extension office call
Explanation:
An office call occurs when an individual visits the extension office to obtain information or assistance.
Incorrect! Try again.
31An extension worker wants farmers to learn the correct procedure for calibrating a knapsack sprayer. Which group method should be selected?
Group contact methods
Medium
A.Educational field day
B.General farm meeting
C.Result demonstration
D.Method demonstration
Correct Answer: Method demonstration
Explanation:
A method demonstration teaches the sequence and technique required to perform a practical operation correctly.
Incorrect! Try again.
32Two plots are maintained under similar conditions to compare a recommended seed variety with the local variety. Which extension method is being used?
Group contact methods
Medium
A.Result demonstration
B.Farmers' workshop
C.Method demonstration
D.Group role-play
Correct Answer: Result demonstration
Explanation:
A result demonstration shows the value of a recommended practice by comparing its observable results with an existing practice.
Incorrect! Try again.
33Members of a dairy group have different opinions about milk collection times. Which method would best support shared analysis and a group decision?
Group contact methods
Medium
A.Group discussion
B.Personal letter
C.Radio broadcast
D.Printed leaflet
Correct Answer: Group discussion
Explanation:
Group discussion allows members to exchange views, examine alternatives, and arrive at a collective decision.
Incorrect! Try again.
34A pest outbreak threatens several villages where many farmers have limited reading ability. Which mass contact method can provide the fastest broad warning?
Mass contact methods
Medium
A.Individual farm visit
B.Detailed technical handbook
C.Local-language radio broadcast
D.Small-group workshop
Correct Answer: Local-language radio broadcast
Explanation:
Local-language radio can quickly reach a large audience and does not require farmers to be literate.
Incorrect! Try again.
35An extension agency uses posters across a district to announce a vaccination campaign. What is the main limitation of relying only on this method?
Mass contact methods
Medium
A.It provides limited detailed interaction
B.It cannot create initial awareness
C.It always requires internet connectivity
D.It reaches only one farmer at a time
Correct Answer: It provides limited detailed interaction
Explanation:
Posters can create awareness widely, but they offer little explanation, feedback, or opportunity to resolve individual doubts.
Incorrect! Try again.
36An extension officer creates a moderated messaging group where farmers post crop photographs and receive timely advice. Which ICT advantage is most directly used?
ICT applications in transfer of technology: new and social media
Medium
A.Permanent removal of field visits
B.Automatic validation of all content
C.Two-way rapid communication
D.Equal access without digital skills
Correct Answer: Two-way rapid communication
Explanation:
Messaging platforms support quick exchange of photographs, questions, feedback, and location-specific recommendations.
Incorrect! Try again.
37Most farmers in a remote area use basic mobile phones and have limited literacy. Which ICT service is most suitable for regular weather advisories?
ICT applications in transfer of technology: new and social media
Medium
A.High-definition video portal
B.Text-heavy mobile application
C.Web-based digital handbook
D.Interactive voice response service
Correct Answer: Interactive voice response service
Explanation:
Interactive voice response delivers spoken information through basic phones, reducing literacy and smartphone barriers.
Incorrect! Try again.
38An unverified pesticide recommendation is spreading through social media. What should the extension agency do first?
ICT applications in transfer of technology: new and social media
Medium
A.Verify it with credible technical sources
B.Wait until the season is completed
C.Delete every farmer discussion group
D.Repeat it through additional channels
Correct Answer: Verify it with credible technical sources
Explanation:
Technical verification must come before correction or redistribution because inaccurate advice can cause economic and environmental harm.
Incorrect! Try again.
39An agency first announces drip irrigation by radio, then conducts village demonstrations, and finally provides farm-specific advice. Why is this media mix effective?
Media mix strategies
Medium
A.Every medium delivers identical learning experiences
B.Individual contact creates the widest awareness
C.Each medium serves a different learning need
D.Mass media alone develops all practical skills
Correct Answer: Each medium serves a different learning need
Explanation:
Radio builds awareness, demonstrations develop understanding and skills, and individual advice supports farm-specific decisions.
Incorrect! Try again.
40A campaign broadcasts market information by radio and sends the same basic message through mobile alerts. What is the main strategic benefit?
Media mix strategies
Medium
A.Ensuring every farmer adopts immediately
B.Increasing reach and reinforcing the message
C.Replacing all interpersonal communication
D.Reducing the need for message consistency
Correct Answer: Increasing reach and reinforcing the message
Explanation:
Using complementary channels increases the chance of reaching different audience segments and reinforces important information.
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41A district extension office achieves all annual activity targets, but most activities address crops already well served by private advisers while resource-poor farmers' priority problems remain unattended. Which assessment is most defensible?
Extension administration: meaning and concept
Hard
A.It is efficient but not necessarily effective or equitable
B.It is effective but not necessarily efficient or coordinated
C.It is participatory because predetermined activity targets were fully achieved
D.It is equitable but not necessarily accountable or economical
Correct Answer: It is efficient but not necessarily effective or equitable
Explanation:
Completing planned activities may indicate operational efficiency, but effectiveness depends on solving priority problems, and equity depends on reaching underserved groups.
Incorrect! Try again.
42A state directorate prescribes broad programme outcomes, districts choose locally appropriate interventions, and village committees help rank needs. Which administrative concept best describes this arrangement?
Extension administration: meaning and concept
Hard
A.Privatized administration under voluntary community supervision
B.Decentralized execution within coordinated policy control
C.Centralized execution with informal local consultation
D.Complete devolution without higher-level accountability
Correct Answer: Decentralized execution within coordinated policy control
Explanation:
Authority over implementation is dispersed, while broad policy and accountability remain coordinated at the state level.
Incorrect! Try again.
43An extension manager discovers that two specialists separately instruct the same field agents, issue conflicting schedules, and evaluate them using different criteria. Which principle is most directly violated?
Principles and functions of extension administration
Hard
A.Scalar chain
B.Division of work
C.Unity of command
D.Span of control
Correct Answer: Unity of command
Explanation:
Unity of command requires each employee to receive authoritative direction from one designated supervisor, preventing conflicting instructions.
Incorrect! Try again.
44A programme review shows that outputs were delivered on schedule, yet adoption remained low because farmers could not obtain the recommended input. Which management response best integrates planning and control?
Principles and functions of extension administration
Hard
A.Increase staff reporting while retaining the original intervention
B.Revise the intervention after comparing outcomes with assumptions
C.Repeat demonstrations because schedule compliance proves programme adequacy
D.Transfer all implementation decisions to input dealers and discontinue public monitoring
Correct Answer: Revise the intervention after comparing outcomes with assumptions
Explanation:
Control should feed evidence back into planning. The failed input-availability assumption requires redesign, not merely more reporting or repetition.
Incorrect! Try again.
45A supervisor can closely coach 6 inexperienced field workers or loosely oversee 18 experienced workers supported by standardized dashboards. What does this illustrate about span of control?
Principles and functions of extension administration
Hard
A.It expands only when formal authority is decentralized
B.It should remain fixed across all administrative levels
C.It is determined primarily by the geographical size of the state rather than by work complexity
D.Its appropriate width depends on task and staff conditions
Correct Answer: Its appropriate width depends on task and staff conditions
Explanation:
Span of control is contingent on staff competence, task complexity, standardization, communication systems, and supervisory demands.
Incorrect! Try again.
46Which indicator pair best distinguishes monitoring from evaluation in an extension programme?
Principles and functions of extension administration
Hard
A.Yield impact estimated; expenditure entered in the cashbook
B.Monthly demonstrations held; attributable change in adoption
C.Farmer satisfaction measured; attendance recorded after training
Correct Answer: Monthly demonstrations held; attributable change in adoption
Explanation:
Monitoring routinely tracks implementation, such as activities delivered; evaluation judges results or impact, such as adoption attributable to the programme.
Incorrect! Try again.
47A field day includes a scientist's talk, a live machinery demonstration, farmer discussion, and take-home leaflets. Under the conventional classification by number of people contacted, how should the field day itself be classified?
Extension teaching methods: meaning and classification
Hard
A.Individual contact method
B.Mass contact method
C.Group contact method
D.A mass method because leaflets are distributed to every attendee and may later circulate beyond the venue
Correct Answer: Group contact method
Explanation:
A field day is classified by its organized face-to-face audience as a group method, even when it incorporates media associated with other categories.
Incorrect! Try again.
48Which sequence best follows the logic of moving farmers from awareness to informed trial when a practice is complex and locally unfamiliar?
Extension teaching methods: meaning and classification
Hard
A.Radio message, group demonstration, supervised farm trial
C.Supervised farm trial, poster campaign, general radio message
D.Office call, newspaper notice, unmoderated social-media post
Correct Answer: Radio message, group demonstration, supervised farm trial
Explanation:
Mass media can create awareness, group demonstration can build understanding and interest, and an individual supervised trial can support application.
Incorrect! Try again.
49During a farm visit, an adviser immediately prescribes a pesticide after seeing leaf damage. Later, laboratory results show nutrient toxicity. Which omitted feature most undermined the method's quality?
Individual contact methods
Hard
A.A standardized prescription applied uniformly to all farms in the block
B.Publicity before scheduling the visit
C.Diagnosis before individualized recommendation
D.Group consensus before observing symptoms
Correct Answer: Diagnosis before individualized recommendation
Explanation:
Individual contact permits case-specific diagnosis; prescribing before establishing the cause wastes its main advantage and can produce harmful advice.
Incorrect! Try again.
50An agent has time for one intensive contact. Farmer P has a unique drainage failure requiring site inspection; 40 farmers share a general question about seed treatment. Which allocation is most appropriate?
Individual contact methods
Hard
A.Call all 40 farmers separately and ask P to attend a lecture
B.Conduct a farm visit for every seed-treatment query because individual methods always produce the highest programme efficiency
C.Visit P and address seed treatment through a group channel
D.Visit a randomly selected farmer and defer both identified needs
Correct Answer: Visit P and address seed treatment through a group channel
Explanation:
The unique, site-specific problem justifies costly individual contact; the common information need is handled more efficiently through a group method.
Incorrect! Try again.
51Which situation most strongly favors an office call over a farm and home visit?
Individual contact methods
Hard
A.A remote farmer cannot travel and the diagnosis depends on examining soil conditions in several plots
B.A farmer seeks clarification using records already available
C.A family conflict affects adoption and requires contextual observation
D.An adviser must observe a location-specific irrigation defect
Correct Answer: A farmer seeks clarification using records already available
Explanation:
An office call is suitable when the client can travel and the issue can be resolved from available information without observing farm conditions.
Incorrect! Try again.
52A method demonstration on grafting ends with participants correctly describing every step, but none can perform the graft. Which redesign best addresses the learning gap?
Group contact methods
Hard
A.Replace the session with a newspaper article on grafting
B.Increase the audience size so that more farmers hear the same explanation at a lower per-capita cost
C.Repeat the verbal explanation using more technical terminology
D.Add supervised participant practice with performance feedback
Correct Answer: Add supervised participant practice with performance feedback
Explanation:
Psychomotor competence requires practice and corrective feedback; verbal recall alone does not demonstrate skill acquisition.
Incorrect! Try again.
53An extension team wants to prove under local conditions that an already validated drought-tolerant variety outperforms the prevailing variety. Which method is most appropriate?
Group contact methods
Hard
A.Brainstorming session
B.Training workshop
C.Method demonstration
D.Result demonstration
Correct Answer: Result demonstration
Explanation:
A result demonstration establishes the value of a recommended practice or technology under local conditions by comparing observable outcomes.
Incorrect! Try again.
54In a village meeting, influential landowners dominate discussion and tenant farmers remain silent. Which facilitation change best preserves the group method while reducing participation bias?
Group contact methods
Hard
A.Invite additional officials to sit at the front so that the meeting appears more authoritative and orderly
B.Use small homogeneous groups followed by structured reporting
C.Ask the influential speakers to summarize the village consensus
D.Replace discussion with a longer expert lecture and no questions
Correct Answer: Use small homogeneous groups followed by structured reporting
Explanation:
Smaller, relatively homogeneous groups reduce status barriers, while structured reporting retains collective learning and integrates perspectives.
Incorrect! Try again.
55A cyclone warning must reach dispersed farmers within two hours, but network data are unreliable and literacy varies. Which primary mass-contact choice is most robust?
Mass contact methods
Hard
A.A single infographic uploaded to the department website
B.A technical seminar streamed live in the official language with downloadable reference documents
C.A detailed extension bulletin distributed through district offices
D.Local radio with repeated messages in local languages
Correct Answer: Local radio with repeated messages in local languages
Explanation:
Radio offers rapid, wide, low-bandwidth reach and accommodates low literacy; repetition and local language improve emergency comprehension.
Incorrect! Try again.
56A radio campaign reports a large audience and high message recall, yet adoption remains unchanged. Which conclusion is most valid?
Mass contact methods
Hard
A.The campaign failed to create awareness among the audience
B.Communication exposure occurred, but adoption constraints remain
C.Radio should be classified as an individual method because each listener receives the message separately
D.High recall proves the recommended practice was economically feasible
Correct Answer: Communication exposure occurred, but adoption constraints remain
Explanation:
Reach and recall indicate exposure and cognitive response, not feasibility or adoption; resource, risk, skill, or institutional barriers may persist.
Incorrect! Try again.
57A messaging-group advisory spreads rapidly, but a false dosage recommendation is repeatedly forwarded. Which governance design best reduces harm without eliminating peer exchange?
ICT applications in transfer of technology: new and social media
Hard
A.Permanent posting rights limited to the most active farmers
B.An unrestricted group paired with a disclaimer stating that all members alone bear responsibility for checking every claim
C.Verified moderation, source labels, correction alerts, and escalation
D.Automatic deletion of every message containing a dosage value
Correct Answer: Verified moderation, source labels, correction alerts, and escalation
Explanation:
This combines provenance, expert oversight, visible correction, and referral for uncertain cases while retaining two-way participation.
Incorrect! Try again.
58An app's dashboard shows 80,000 downloads, 12,000 monthly active users, and 900 users applying recommendations correctly. Which metric most directly represents effective technology use?
ICT applications in transfer of technology: new and social media
Hard
Correct application measures behavior aligned with the transfer objective; downloads and activity are engagement indicators, not evidence of proper use.
Incorrect! Try again.
59A predictive advisory system performs well overall but systematically gives poorer sowing advice to rainfed farms because their local weather data are sparse. What is the priority corrective action?
ICT applications in transfer of technology: new and social media
Hard
A.Remove location variables and issue one recommendation statewide so that every farmer receives identical treatment
B.Audit subgroup performance and improve rainfed-area data coverage
C.Publish only the system's average accuracy across all farms
D.Increase notification frequency equally for every registered farmer
Correct Answer: Audit subgroup performance and improve rainfed-area data coverage
Explanation:
Aggregate accuracy can conceal systematic exclusion. Subgroup auditing and representative local data address the source of unequal advisory quality.
Incorrect! Try again.
60A campaign combines radio for awareness, village demonstrations for skill development, messaging groups for reminders, and farm visits for difficult cases. Which design principle primarily explains the mix?
Media mix strategies
Hard
A.Duplicate identical content through every available channel
B.Select channels solely by their potential audience size
C.Match each medium to communication stage and task
D.Replace interpersonal communication once digital reach exceeds half of the target population
Correct Answer: Match each medium to communication stage and task
Explanation:
An effective media mix uses complementary strengths: broad awareness, experiential learning, reinforcement, and individualized problem solving.
Incorrect! Try again.
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